HR Digital Product Manager

SM Supermalls; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

SM Supermalls is seeking a Digital Product Manager to lead the strategy, development, and adoption of HR digital solutions across HR COEs. You will co-own roadmaps, ensure integration, and drive measurable business impact using AI-powered automation.

Collaborate with IT, L&D, and HR partners to optimize operations, track adoption, and deliver ROI while ensuring ethical AI usage and strong user adoption.

Qualifications

• 5+ years in HR Tech, digital transformation or product management.
• Experience in HR system integrations and process automation.
• Strong stakeholder management across HR, IT and business teams.

Responsibilities

• Co-own and refine HR digital roadmaps with HR COEs.
• Collaborate with IT for vendor evaluations and system security.
• Use AI and automation to simplify workflows and improve decision-making.
• Measure adoption, impact, and ROI with HRIS and HRBPs.

Skills

Stakeholder management

Agile methodologies

HR Tech

Digital Transformation

Product Management

Job description

5 - 10 Years

Job Description

Role Overview

The Digital Product Manager (DPM) leads the strategy, development, and adoption of HR digital solutions. This role co-owns multiple HR tech roadmaps with HR Centers of Excellence (COEs), ensuring seamless integration, efficiency, and measurable business impact. AI-powered automation and data insights accelerate decision-making and optimize HR operations , while ensuring alignment with HR priorities and user adoption.

Key Responsibilities

• Co-own and refine multiple digital roadmaps with HR COEs to align with business goals.
• Ensure blueprints and BRDs are harmonized across HR platforms for consistency and integration.
• Collaborate with IT to manage vendor evaluations, system security, and due diligence.

2. Enhance HR Operations with Practical AI & Automation

• Use AI and automation to simplify workflows, reduce manual effort, and improve decision-making.
• Identify and implement AI-driven efficiencies in reporting, trend analysis, and employee experience.
• Ensure AI adoption is ethical, transparent, and focused on business outcomes.
• Work with L&D Leads to create clear adoption, training, and communication strategies for HR tech rollouts.
• Map from-to states to guide smooth transitions for digital transformation initiatives.
• Ensure HR teams and employees are engaged, equipped, and confident in using new technologies.

4. Measure & Optimize Adoption & Impact

• Work with HRIS and HRBPs to track adoption, performance, and engagement metrics.
• Use data insights to refine solutions, enhance workforce strategies, and improve service delivery.
• Provide leadership with clear reporting on HR tech performance and ROI.

What Success Looks Like

• HR tech roadmaps are aligned, owned, and executed with clear priorities.
• Digital solutions are widely adopted, reducing friction in HR processes.
• AI-driven insights improve workforce planning, decision-making, and service efficiency.
• Stakeholders are engaged and confident in transformation initiatives.
• HR COEs are enabled to drive sustainable digital adoption in their areas.

Ideal Candidate

• 5+ years in HR Tech, Digital Transformation, or Product Management.
• Experience in HR system integrations, process automation, and Agile methodologies.
• Strong stakeholder management, aligning HR, IT, and business teams on digital initiatives.

Job Snapshot

Updated Date

01-10-2026

Job ID

Jobs_1580

Hierarchy

Digital Product Management

Experience

5 - 10 Years

Employee Sub Type

Full time

SM Supermalls is one of Southeast Asia’s largestmall developers and operators, with 90 malls in the Philippines and 9 in China.It is owned by the publicly listed SM Prime Holdings, Inc., one of the region’slargest integrated property developers.With an average daily foot traffic of 4.5 millionin the Philippines and 300,000 in China, plus over 20,000 tenant stores, joinus in shaping experiences loved by both employees and the communities we serve.