Head of Retail Marketing & Store Experience | Hybrid

Confidential Careers; Pasig; Hybrid; PHP 1,200,000 - 1,800,000; Full time

Job summary

Confidential Careers is seeking a Retail Marketing Head to shape and elevate the brand across physical stores and customer touchpoints. You will lead retail standards, store environments, packaging, visual communication, and service experiences to ensure a consistent brand presence across channels.

You will collaborate with Brand Marketing, Operations, R&D, HR, and other functions to translate brand strategy into impactful retail experiences.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management, or a related field.
• At least 7 years of relevant experience in trade marketing or retail marketing.
• Experience with market development and customer penetration strategies.
• Proven ability to develop market-level marketing strategies and localized campaigns.
• Hybrid setup based in Ortigas with willingness to travel for market visits.

Responsibilities

• Develops and leads the overall retail marketing strategy reflecting brand positioning and business priorities.
• Establishes visual merchandising standards across locations to optimize product visibility and navigation.
• Leads packaging strategy and development aligning with brand standards.
• Guides store concepts and environments ensuring relevance and on-time delivery.
• Provides strategic direction for visual assets and brand identity across channels.
• Identifies retail trends and opportunities and presents recommendations to leadership.
• Defines branded customer experience strategies across retail channels.
• Serves as brand steward, aligning initiatives with objectives and customer expectations.

Education

Bachelor’s degree in Marketing, Business Administration, Management, or a related field

Job description

Confidential Careers is seeking a Retail Marketing Head to shape and elevate the brand across physical stores and customer touchpoints. You will lead retail standards, store environments, packaging, visual communication, and service experiences to ensure a consistent brand presence across channels.

You will collaborate with Brand Marketing, Operations, R&D, HR, and other functions to translate brand strategy into impactful retail experiences.