Head of Retail Marketing

Confidential Careers; Pasig; Hybrid; PHP 2,000,000 - 4,200,000; Full time

Job summary

Confidential Careers seeks a Retail Marketing Head to shape and elevate the brand’s retail presence across physical stores and customer touchpoints. You will lead retail standards, store environments, packaging, visual communication, and service experiences, in collaboration with Brand Marketing, Operations, R&D, and HR.

The role requires at least 7 years in trade/retail marketing, strong strategic thinking, and the ability to drive localized campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, or related field.
• At least 7 years of relevant experience in trade/retail marketing with local market development, market expansion, and customer penetration strategies.
• Proven experience in developing and implementing market-level marketing strategies and localized campaigns that support business growth and strengthen brand presence.
• Strong strategic thinking, commercial acumen, stakeholder management, and analytical skills.
• Hybrid setup based in Ortigas; willingness to travel for market visits and field activities.

Responsibilities

• Develops and leads the overall retail marketing strategy to reflect brand positioning and business priorities.
• Establishes visual merchandising standards across retail locations and optimizes space utilization.
• Leads strategic direction for retail packaging across product lines and seasons.
• Oversees store concepts and environments, delivering concepts within timelines, budgets, and quality standards.
• Provides direction for visual assets and ensures brand identity consistency across channels.
• Identifies retail trends and presents concepts and recommendations to senior stakeholders.
• Defines branded customer experience across retail channels and integrates service standards.
• Collaborates cross-functionally to align retail initiatives with brand standards and business goals.

Skills

Strategic thinking

Commercial acumen

Stakeholder management

Analytical skills

Education

Bachelor’s degree in Marketing, Business Administration, Management, or related field

Job description

The Retail Marketing Head is responsible for shaping and elevating the overall retail experience across the brand’s physical and customer-facing touchpoints. The role leads the development of retail standards, store environments, packaging, visual communication, and service experiences to ensure a consistent and compelling brand presence across channels. The position works closely with Brand Marketing, Operations, R&D, HR, and other key functions to translate brand strategy into impactful retail experiences.

Key Responsibilities:

• Retail Experience Strategy: Develops and leads the overall retail marketing strategy, ensuring that physical stores and customer touchpoints effectively reflect the brand’s positioning, personality, and business priorities.
• Visual Merchandising & Store Standards: Establishes and governs visual merchandising standards across retail locations, including product presentation, in-store communication, and space utilization. Develops principles that optimize product visibility, customer navigation, and commercial performance.
• Packaging Strategy & Development: Leads the strategic direction and development of retail packaging across key product lines and seasonal requirements. Partners with Brand Marketing, R&D, and other stakeholders to enhance packaging design, functionality, and brand consistency while ensuring alignment with established standards.
• Store Concept & Environment: Leads the development and evolution of store concepts and retail environments to ensure they remain relevant to the brand, target customers, and changing market needs. Oversees cross-functional implementation to deliver concepts within agreed timelines, quality standards, and budgets.
• Creative & Design Leadership: Provides strategic direction for the development of visual assets and creative applications across retail channels. Ensures consistency in the use of the brand’s visual identity and establishes standards for the execution of approved designs across customer touchpoints.
• Retail Innovation: Identifies emerging retail trends, design innovations, and customer experience opportunities that can enhance the brand’s physical presence. Develops and presents retail concepts, design studies, and strategic recommendations to senior stakeholders.
• Branded Customer Experience: Defines strategies and standards for delivering a consistent branded experience across retail channels. Partners with HR, Operations, Brand Marketing, and other relevant functions to integrate visual identity, service standards, and customer experience principles into the overall retail journey.
• Cross-Functional Governance: Serves as a key brand steward for retail execution, collaborating with internal teams and external partners to ensure that retail initiatives are aligned with brand standards, business objectives, and customer expectations.

Job Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Management, or a related field.
• At least 7 years of relevant experience in trade marketing, retail marketing, or a related commercial function, with strong exposure to local market development, market expansion, and customer penetration strategies.
• Proven experience in developing and implementing market-level marketing strategies and localized campaigns that support business growth and strengthen brand presence.
• Strong strategic thinking, commercial acumen, stakeholder management, and analytical skills.
• Comfortable working in a hybrid setup based in Ortigas and willing to travel to various locations as required for market visits, business reviews, and field activities.