Head of Retail Experience & Brand Strategy

Confidential Careers; Pasig; Hybrid; PHP 2,000,000 - 4,200,000; Full time

Job summary

Confidential Careers seeks a Retail Marketing Head to shape and elevate the brand’s retail presence across physical stores and customer touchpoints. You will lead retail standards, store environments, packaging, visual communication, and service experiences, in collaboration with Brand Marketing, Operations, R&D, and HR.

The role requires at least 7 years in trade/retail marketing, strong strategic thinking, and the ability to drive localized campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, or related field.
• At least 7 years of relevant experience in trade/retail marketing with local market development, market expansion, and customer penetration strategies.
• Proven experience in developing and implementing market-level marketing strategies and localized campaigns that support business growth and strengthen brand presence.
• Strong strategic thinking, commercial acumen, stakeholder management, and analytical skills.
• Hybrid setup based in Ortigas; willingness to travel for market visits and field activities.

Responsibilities

• Develops and leads the overall retail marketing strategy to reflect brand positioning and business priorities.
• Establishes visual merchandising standards across retail locations and optimizes space utilization.
• Leads strategic direction for retail packaging across product lines and seasons.
• Oversees store concepts and environments, delivering concepts within timelines, budgets, and quality standards.
• Provides direction for visual assets and ensures brand identity consistency across channels.
• Identifies retail trends and presents concepts and recommendations to senior stakeholders.
• Defines branded customer experience across retail channels and integrates service standards.
• Collaborates cross-functionally to align retail initiatives with brand standards and business goals.

Skills

Strategic thinking

Commercial acumen

Stakeholder management

Analytical skills

Education

Bachelor’s degree in Marketing, Business Administration, Management, or related field

Job description

Confidential Careers seeks a Retail Marketing Head to shape and elevate the brand’s retail presence across physical stores and customer touchpoints. You will lead retail standards, store environments, packaging, visual communication, and service experiences, in collaboration with Brand Marketing, Operations, R&D, and HR.

The role requires at least 7 years in trade/retail marketing, strong strategic thinking, and the ability to drive localized campaigns.