Head of Marketing, Philippines – Brand Lead On-site

MatchaTalent; Pasig; On-site; PHP 2,400,000 - 4,800,000; Full time

Job summary

MatchaTalent is seeking an experienced Head of Marketing to lead the Philippines marketing strategy, oversee multi-channel campaigns, and drive brand growth for the local market. This on-site role in Taguig will manage internal teams and external agencies while ensuring compliance with local financial advertising regulations.

The successful candidate will bridge local execution with regional objectives, boosting customer acquisition and market expansion in a highly regulated fintech environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Filipino national.
• Minimum 6–10 years of progressive marketing experience, including leadership responsibilities.
• Proven experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in Technology, E-commerce, or other high-growth consumer businesses is highly preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, performance marketing, and consumer acquisition.
• Familiarity with marketing compliance within regulated industries is an advantage.
• Excellent leadership, stakeholder management, project management, and communication skills.
• Professional English proficiency is mandatory.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external creative vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline

Job description

MatchaTalent is seeking an experienced Head of Marketing to lead the Philippines marketing strategy, oversee multi-channel campaigns, and drive brand growth for the local market. This on-site role in Taguig will manage internal teams and external agencies while ensuring compliance with local financial advertising regulations.

The successful candidate will bridge local execution with regional objectives, boosting customer acquisition and market expansion in a highly regulated fintech environment.