On-site Marketing Lead - Fintech Growth (Philippines)

MatchaTalent; Pasig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

The Marketing Manager will lead the Philippines marketing strategy, integrated campaigns, brand growth, and local marketing operations. Reporting to executive leadership, this role oversees multi-channel initiatives, internal teams, and external agencies to drive growth while complying with local advertising regulations.

Based on Taguig City, the on-site position bridges local execution with regional objectives to maximize brand awareness, customer acquisition, and market expansion.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Filipino national.
• 6–10 years of progressive marketing experience, including leadership responsibilities.
• Proven experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in Technology, E-commerce, or other high-growth consumer businesses is highly preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, and performance marketing.
• Professional English proficiency is mandatory.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external creative vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Skills

Integrated campaigns

Brand growth

Digital marketing

Performance marketing

Team leadership

Stakeholder management

Advertising compliance

English proficiency

Education

Bachelor's degree

Job description

The Marketing Manager will lead the Philippines marketing strategy, integrated campaigns, brand growth, and local marketing operations. Reporting to executive leadership, this role oversees multi-channel initiatives, internal teams, and external agencies to drive growth while complying with local advertising regulations.

Based on Taguig City, the on-site position bridges local execution with regional objectives to maximize brand awareness, customer acquisition, and market expansion.