Head of Marketing, Philippines — Growth & Brand Leader

MatchaTalent; Taguig; On-site; PHP 4,000,000 - 7,000,000; Full time

Job summary

MatchaTalent is seeking a Head of Marketing to lead the Philippines market. You will drive integrated marketing strategies, oversee multi-channel campaigns across digital, social media, PR, partnerships, and brand activation, and manage local teams and agencies.

This role focuses on scalable growth, brand expansion, and compliant communications in a regulated financial advertising environment. The ideal candidate has 6–10 years of leadership experience in marketing within tech or e-commerce,

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• Fluent English proficiency required.
• Minimum 6–10 years of progressive marketing experience with leadership responsibilities.
• Proven track record leading integrated marketing campaigns and brand growth.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in technology, e-commerce, or high-growth consumer businesses preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, performance marketing, and consumer acquisition.
• Familiarity with marketing compliance in regulated industries is an advantage.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth and market expansion.
• Lead end-to-end campaigns across digital marketing, social media, influencer marketing, PR, partnerships, and brand activation.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving performance.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and vendors.
• Monitor campaign performance, budgets, KPIs, and ROI to optimize effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs for consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations.

Skills

Leadership

Integrated marketing

Digital marketing

Brand management

Stakeholder management

People management

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Marketing automation tools

Job description

MatchaTalent is seeking a Head of Marketing to lead the Philippines market. You will drive integrated marketing strategies, oversee multi-channel campaigns across digital, social media, PR, partnerships, and brand activation, and manage local teams and agencies.

This role focuses on scalable growth, brand expansion, and compliant communications in a regulated financial advertising environment. The ideal candidate has 6–10 years of leadership experience in marketing within tech or e-commerce,