Head of Marketing, Philippines — Growth & Brand

MatchaTalent; Makati; On-site; PHP 4,000,000 - 8,000,000; Full time

Job summary

MatchaTalent is assisting a confidential client in Taguig City, Philippines, to appoint a Head of Marketing who will lead local marketing strategy, multi-channel campaigns, and brand growth for the Philippines market. This executive role reports to senior leadership and oversees internal teams and external agencies to drive business growth while adhering to local regulations.

The successful candidate will have 6–10 years of progressive marketing leadership experience, a strong track record in

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• Filipino national.
• 6–10 years of progressive marketing experience, including leadership responsibilities.
• Proven experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in Technology, E-commerce, or other high-growth consumer businesses is highly preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, performance marketing, and consumer acquisition.
• Familiarity with marketing compliance within regulated industries is an advantage.
• Excellent leadership, stakeholder management, project management, and communication skills.
• Professional English proficiency is mandatory.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external creative vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Skills

Integrated marketing

Brand growth

Campaign management

Digital marketing

Leadership

Stakeholder management

Performance marketing

Consumer acquisition

Project management

English proficiency

Education

Bachelor's degree

Job description

MatchaTalent is assisting a confidential client in Taguig City, Philippines, to appoint a Head of Marketing who will lead local marketing strategy, multi-channel campaigns, and brand growth for the Philippines market. This executive role reports to senior leadership and oversees internal teams and external agencies to drive business growth while adhering to local regulations.

The successful candidate will have 6–10 years of progressive marketing leadership experience, a strong track record in