Digital Advertising Lead — Paid Media & ROI

Okada Manila; Metro Manila; Sur place; PHP 500 000 - 900 000; Plein temps

Résumé du poste

Okada Manila is seeking a Digital Marketing Specialist to drive paid media campaigns, optimize ROI, and boost online visibility. You will craft data-driven strategies, manage cross-channel advertising, and work with content teams to create compelling ad assets.

The role requires hands-on experience in digital marketing, a focus on paid advertising, and Google Ads certification, with collaboration across internal teams and external agencies to achieve business goals.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• 3+ years in digital marketing with a paid advertising focus.
• Google Ads certification or similar digital advertising platform.

Responsabilités

• Develops and executes digital marketing strategies to enhance online visibility, brand awareness, and conversions.
• Plans and manages advertising campaigns on platforms such as Google Ads, Meta Ads, Instagram, LinkedIn, and other digital channels.
• Monitors and analyzes campaign performance, providing detailed reports to optimize ROI.
• Collaborates with the content team to create ad copy, graphics, and videos aligned with brand voice and objectives.
• Coordinates with internal departments to align marketing strategies with business goals.
• Works with external agencies, vendors, and partners to ensure campaign execution.
• Conducts competitor analysis to identify opportunities and strengths.
• Keeps up-to-date with trends and best practices in digital marketing.

Connaissances

Paid advertising

Digital media buying

Analytics and Insights

Formation

Bachelor's degree in Marketing

Google Ads certification

Description du poste

Okada Manila is seeking a Digital Marketing Specialist to drive paid media campaigns, optimize ROI, and boost online visibility. You will craft data-driven strategies, manage cross-channel advertising, and work with content teams to create compelling ad assets.

The role requires hands-on experience in digital marketing, a focus on paid advertising, and Google Ads certification, with collaboration across internal teams and external agencies to achieve business goals.