Social Media Specialist

New Media Services, Pty. Ltd.; Tocmo; On-site; PHP 350,000 - 700,000; Full time

Job summary

New Media Services, Pty. Ltd. in the Philippines seeks a highly creative Social Media Specialist to build AI-generated influencers and faceless accounts.

You will craft engaging content, manage multi-channel campaigns, and drive audience growth across TikTok, Instagram, Facebook and YouTube. Ideal candidates bring 2–3 years of social media experience, strong editing skills, and a passion for AI-powered content.

Qualifications

• 2–3 years of experience in social media management or digital marketing.
• Proven ability to grow social media accounts organically and through paid campaigns.
• Strong understanding of TikTok, Instagram Reels, Facebook and YouTube Shorts.
• Proficiency in short-form video editing, content creation, and storytelling.
• Creative, resourceful, and aware of current social media trends.

Responsibilities

• Develop and execute social media strategies to grow AI influencer and faceless accounts across TikTok, Instagram, Facebook and YouTube.
• Conceptualize, create, and manage AI-generated influencers and virtual personalities, including identity and content direction.
• Produce engaging short-form videos, reels, images, and other content using traditional and AI-powered tools.
• Utilize Generative AI tools for image generation, video creation, voiceovers, scripting, and production.
• Develop content calendars, scripts, captions, and creative concepts aligned with audience interests.
• Plan, launch, and manage paid social media advertising campaigns across Meta and TikTok Ads.

Skills

Social media mgmt

Content creation

Generative AI tools

Platform expertise

Education

Bachelor's degree in Marketing

Tools

Video editing tools

AI tools (ChatGPT/Runway)

Analytics tools

Job description

Role Overview

We are looking for a creative and growth-oriented Social Media Specialist responsible for creating, managing, and growing social media accounts, particularly AI-generated influencers, virtual personalities, and faceless content channels.

The ideal candidate combines social media strategy, content creation, audience growth, and Generative AI skills to develop engaging digital content and build successful social media brands.

Key Responsibilities

• Develop and execute social media strategies to grow AI influencer and faceless accounts across TikTok, Instagram, Facebook and YouTube.

• Conceptualize, create, and manage AI-generated influencers and virtual personalities, including their identity, appearance, personality, and content direction.

• Produce engaging short-form videos, reels, images, and other social media content using traditional and AI-powered tools.

• Utilize Generative AI tools for image generation, video creation, voiceovers, scripting, and content production.

• Develop content calendars, scripts, captions, and creative concepts aligned with audience interests and platform trends.

• Research viral trends, audience behavior, and content opportunities to improve reach and engagement.

• Plan, launch, and manage paid social media advertising campaigns across Meta (Facebook and Instagram) and TikTok Ads.

• Develop audience targeting strategies, manage advertising budgets, and optimize campaigns to increase reach, followers, engagement, traffic, and conversions.

• Create and test different ad creatives, formats, copy, and audience segments to improve campaign performance.a

• Monitor account performance and optimize content strategies to increase followers, views, and engagement.

• Manage multiple social media accounts and maintain consistent branding, posting schedules, and audience engagement.

Qualifications & Requirements

• 2–3 years of experience in social media management, digital marketing, or content creation.

• Proven experience growing social media accounts organically.

• Strong understanding of TikTok, Instagram Reels, Facebook, and YouTube Shorts.

• Proficiency in short-form video editing, content creation, and storytelling.

• Creative, resourceful, and knowledgeable about social media trends and viral content strategies.

• Familiarity with social media analytics and performance tracking.

• Ability to manage multiple accounts and work independently.

Preferred Qualifications (Strong Advantage)

• Hands-on experience using Generative AI tools such as ChatGPT, Midjourney, Kling AI, Runway, Veo, HeyGen, ElevenLabs, or similar platforms.

• Experience creating AI influencers, virtual personalities, or AI-generated images and videos.

• Experience building and growing faceless TikTok, Instagram, or YouTube accounts.

• Knowledge of AI-generated character consistency and automated content production workflows.

• Experience growing niche social media pages, digital brands, or content communities.

Ideal Candidate

A creative, tech-savvy, and results-driven individual who understands how to build digital personalities, produce engaging AI-powered content, and grow social media accounts from the ground up. Someone who can turn creative concepts into engaging content and successful digital brands.