GTM Manager: Partner Activation & Launch Campaigns

Freelancer.com; Philippines; On-site; PHP 5,625,000 - 8,125,000; Full time

Job summary

Escrow.com is seeking a hands-on GTM Manager to own how new products, features, and partnerships are brought to market – and how we activate and grow those partnerships once they’re live. This role sits at the intersection of Marketing, Sales, and Partner Success.

You’ll build collateral that gets partners live, track integration success, and work with Marketing to create content that drives awareness and adoption.

Qualifications

• 3+ years in GTM, product marketing, growth, or similar in SaaS/fintech/marketplace environments.
• Ability to briefing a designer and produce landing pages and one-pagers independently.
• Strong written English communication to translate complex product capabilities for non-technical audiences.
• Data-driven mindset with ability to track launch performance and adjust strategies.
• Organised and proactive with the ability to manage workload and inform stakeholders.

Responsibilities

• Own end-to-end GTM for new Escrow.com products, features, and partnerships.
• Build and maintain a partner activation scorecard with collateral-derived metrics.
• Produce and coordinate co-marketing assets: landing pages, toolkits, one-pagers, brand-ready materials.
• Collaborate with Marketing and Communications to develop partner stories and content.
• Design and execute go-to-market plans for launches, features, and integrations.
• Lead GTM for the Shopify app, including app store copy and merchant-focused content.
• Track activation rates, time-to-go-live, and adoption metrics; run retrospectives.

Skills

GTM strategy

Partnership activation

Co-marketing collateral

Landing page copywriting

Data-driven

English writing

Job description

Escrow.com is seeking a hands-on GTM Manager to own how new products, features, and partnerships are brought to market – and how we activate and grow those partnerships once they’re live. This role sits at the intersection of Marketing, Sales, and Partner Success.

You’ll build collateral that gets partners live, track integration success, and work with Marketing to create content that drives awareness and adoption.