Growth-Oriented Digital Marketing Lead (App Growth & Ads)

Victory Christian International School of Pasig Inc.; Taguig; Sur place; PHP 335 000 - 670 000; Plein temps

Résumé du poste

Victory Christian International School of Pasig Inc. seeks a Digital Marketing Officer to lead paid campaigns, analytics, and growth experiments for the Yudu Learning App. You will craft ad copy, optimize campaigns, and collaborate with creative and product teams to maximize installs and engagement.

The role requires hands-on execution, tracking, attribution, and regular reporting to drive measurable outcomes and continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2–4 years of experience in digital marketing, performance marketing, or social media management.
• Hands-on experience managing Meta and/or TikTok ad platforms.
• Strong copywriting and messaging skills for ads and social media.
• Working knowledge of analytics, attribution, and campaign tracking.
• Organized, data-driven, and comfortable working in a fast-paced environment.

Responsabilités

• Plan, launch, and optimize paid campaigns across Meta (Facebook, Instagram), TikTok, and other relevant platforms.
• Write, test, and refine high-performing ad copy based on audience insights and performance data.
• Monitor and optimize core metrics such as installs, CPI, CTR, conversion rate, and CAC.
• Coordinate with creative resources to align messaging, visuals, and formats with campaign objectives.
• Reporting, Analysis & Optimization: Prepare weekly and monthly performance reports for paid and organic campaigns.
• Analyze data to identify trends, learning gaps, winning creatives, and optimization opportunities.
• Translate insights into clear recommendations for improving campaign efficiency and growth outcomes.
• App Growth & Channel Expansion: Support initiatives to drive app installs, retention, and engagement.
• Test and evaluate additional digital channels such as influencers, partnerships, communities, and ASO.
• Work closely with internal teams to align marketing campaigns with product updates and promotions.
• Assist in Social Media Content Production and production of social media content for Yudu Learning App.
• Follow the consistent brand voice across all social channels.

Connaissances

Digital marketing

Performance marketing

Social media management

Ad copywriting

Analytics & attribution

Formation

Bachelor's degree in Marketing/Communications/Business

Outils

Meta Ads Manager

TikTok Ads

GA/GA4

UTM tracking

Description du poste

Victory Christian International School of Pasig Inc. seeks a Digital Marketing Officer to lead paid campaigns, analytics, and growth experiments for the Yudu Learning App. You will craft ad copy, optimize campaigns, and collaborate with creative and product teams to maximize installs and engagement.

The role requires hands-on execution, tracking, attribution, and regular reporting to drive measurable outcomes and continuous improvement.