Growth Marketing Lead: Campaigns, Content & SEO

Victory Christian International School of Pasig Inc.

Philippines

Hybrid

PHP 360,000 - 600,000

Full time

3 days ago

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Job summary

Victory Christian International School of Pasig Inc. is seeking a Marketing Lead to plan, execute, and optimize paid and organic campaigns, ensuring a cohesive digital experience across social media, email, and the school website.

This hands-on, mid‑level leadership role requires owning content, social media, email marketing, website optimization and campaign performance. The role combines strategic oversight with hands‑on execution, delivering measurable results and close collaboration with

Qualifications

Bachelor's degree in Marketing, Communications, Multimedia Arts, IT, or related field.
2–5 years of experience in digital marketing, content, or e‑commerce marketing.
Proven experience managing marketing campaigns and social media.
Experience handling website content management.
Familiarity with SEO, email marketing, and customer journey optimization.

Responsibilities

Plan and execute paid and organic marketing campaigns.
Create marketing content including static visuals, short‑form videos, captions, and copy.
Manage and grow social media accounts across relevant platforms.
Plan content calendars and posting schedules.
Coordinate campaign launches, promotions, and announcements.
Track and report campaign and social media performance (reach, engagement, traffic, conversions).
Website, SEO & Customer Journey Optimization.
Manage and update website content across frontend and backend.
Optimize website pages and product listings using SEO best practices.
Test and improve the customer journey (navigation, product pages, checkout, promotions).
Execute website enhancements to support marketing campaigns.
Perform QA checks before campaigns, sales, and site updates.
Identify UX or technical issues and coordinate fixes with developers.
Plan and execute email marketing campaigns (promotions, launches, announcements).
Manage email content, segmentation, and scheduling.
Track and report email performance (open rates, click‑through, conversions).
Use performance data across campaigns, website, and email to recommend improvements.