Digital Marketing Manager

Outsourcey; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Job summary

Outsourcey is seeking a senior digital performance leader in the Philippines to drive omnichannel growth across Paid Search, Organic Search, and Programmatic channels.

You will own analytics infrastructure, implement SEO/AEO strategies, and create dashboards to translate data into actionable insights for stakeholders across regions. The role emphasizes ROI optimization and collaboration with external agencies.

Qualifications

• Minimum of 7 years’ experience in digital performance, analytics, or digital transformation roles.
• Experience in multi-regional markets is desirable.
• Strong capability in strategy development and campaign optimisation.

Responsibilities

• Develop and execute omnichannel digital performance marketing strategies to drive sales and engagement.
• Lead Paid Search, Organic Search, and Programmatic channels.
• Develop and implement SEO/AEO strategies including technical SEO and content.
• Own and optimise digital analytics infrastructure across websites/platforms (GA4, GTM, Ads).
• Develop dashboards/reporting (Looker Studio, Power BI, Metabase) to translate data into insights.
• Oversee campaign tracking, attribution, and audience segmentation.
• Influence budgets and optimisations to maximise ROI; manage external partners.

Skills

Paid Search

Organic Search

Programmatic

Google Ads

GA4

GTM

Looker Studio

Metabase

Budget Management

Audience Segmentation

Conversion Tracking

Campaign Optimisation

Tools

Google Ads Console

GA4

GTM

Looker Studio

Metabase

Meta Ads Manager

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Profile Requirements:

• Experience: Minimum of 7 years’ experience in digital performance, analytics, or digital transformation roles, preferably in an agency or omnichannel environment. Experience of working in multi-regional markets is desirable.
• Technical Skills: Demonstrated deep working knowledge of, Paid Search, Organic Search (SEO) and Programmatic. Prior knowledge of managing Paid App Acquisition channels is also important. Must have technical expertise in Google Ads, Google Analytics (GA4, GTM), product feeds, Meta Ads Manager, programmatic, and potentially Looker Studio/Metabase.
• Analytical Skills: Strong financial acumen, budget management, and a high level of analytical skills, with the ability to analyse and interpret data into actionable insights. Experience with audience segmentation, conversion tracking, and campaign optimisation is required.
• Communication and Collaboration: Strong written and verbal communication skills are necessary for engaging stakeholders of all levels (internal and external). Ability to project manage and collaborate with multiple stakeholders in a dynamic environment across multiple regions is important. Excellent communication skills and a passion for digital capability building across organisations are desired.

Bonus Points:

• Experience working with rental, travel or finance industries.
• Global or multi-regional market experience

Core responsibilities:

• Develop and Execute Strategy: Establish and execute omnichannel digital performance marketing strategies to drive sales and/or engagement and growth. This includes establishing mid to long term transformation strategies and seasonal plans.
• Manage Digital Channels: Lead omnichannel growth channels including Paid Search, Organic Search, and Programmatic.
• SEO / AEO Strategies: Develop and implement SEO / AEO strategies including technical SEO, content, on-page, and off-page optimisation. This directly contributes to driving digital and performance marketing direction and identifying opportunities across digital channels
• Optimise Digital Analytics Infrastructure: Own and optimise our digital analytics infrastructure across our websites and platforms. This includes platform configuration and performance tracking across tools like Google (GA4, GTM, Ads), Meta Business (Facebook & Instagram), and other digital tools.
• Develop Reporting and Insights: Develop and maintain dashboards and reporting frameworks (e.g., Looker Studio, Power BI, Metabase) to translate complex data into meaningful insights for internal teams. Use data and market intelligence to measure, report, and identify opportunities across digital channels to help drive wider business decisions.
• Oversee Campaign Tracking: Oversee campaign tracking across digital channels, ensuring accurate attribution and audience segmentation. Drive Optimisation and ROI: Contribute and influence budgets and optimisations across key digital channels, ensuring maximum ROI. Continually strive for the best outcomes and improvements with agencies/partners to ensure KPIs are achieved.
• Stakeholder Relationships: Management and collaboration with supporting external agencies and internal stakeholders across digital channels.

Benefits:

• Competitive salary Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.