B2B Growth Marketing Operations Lead (Hybrid)

Gratitude Philippines

Manila

Hybrid

PHP 900,000 - 1,500,000

Full time

14 days+

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Job summary

Gratitude Philippines is seeking a Marketing Operations Manager to drive B2B growth marketing through automation, CRM management, data governance, and performance analytics. This role connects marketing technology, campaign execution, and revenue-focused processes to scale impact.

The successful candidate will collaborate with Growth Marketing, Sales, and Product Marketing teams to optimize workflows, improve campaign execution, maintain data quality, and deliver measurable business results in a

Qualifications

4–7 years of experience in Marketing Operations, Marketing Automation, Growth Marketing, or a closely related field.
Experience working in B2B marketing, preferably within digital-first or technology-driven organizations.
Hands-on experience with Salesforce CRM.
Hands-on experience with Marketo or another Marketing Automation Platform (MAP).
Experience with LinkedIn Campaign Manager.
Exposure to ABM platforms such as Demandbase, 6sense, or Terminus is highly desirable.
Experience with BI, reporting, or analytics tools is an advantage.
Strong project management, communication, problem-solving, and stakeholder-management skills.

Responsibilities

Build, execute, monitor, and optimize automated marketing campaigns across email, paid, social, and ABM channels.
Develop audience segmentation, lead scoring, nurturing journeys, and lifecycle workflows.
Manage end-to-end campaign operations, including setup, tracking, QA, deployment, and reporting.
Ensure campaigns are executed accurately, efficiently, and according to established processes.
Manage and optimize marketing technology platforms, including Salesforce CRM, Marketo or MAP platforms, LinkedIn Campaign Manager, and analytics tools.
Maintain data quality through data hygiene, deduplication, enrichment, and governance processes.
Manage lead routing, lifecycle stages, and marketing-to-sales handoffs.
Identify opportunities to improve marketing tech stack and operational efficiency.
Build and maintain dashboards and reports covering funnel performance, campaign effectiveness, pipeline contribution, conversion rates, and ROI.
Analyze marketing performance data and identify trends, bottlenecks, and optimization opportunities.
Provide actionable recommendations to improve targeting, campaign efficiency, and demand-generation performance.
Partner with stakeholders to establish meaningful marketing KPIs and reporting frameworks.
Support ABM programs using platforms such as Demandbase, 6sense, or Terminus.
Develop account-level targeting, intent-based campaigns, and personalized marketing workflows.
Partner with Sales to coordinate ABM initiatives and improve lead/account handoffs.
Support personalization strategies across target accounts and buying groups.
Identify inefficiencies and bottlenecks within marketing workflows.
Design and implement scalable, automated processes.
Develop SOPs, process documentation, and training materials.
Drive continuous improvement across marketing operations and campaign processes.