Marketing Virtual Assistant

VA Masters; Maasin; On-site; PHP 335,000 - 614,000; Full time

Job summary

VA Masters is seeking a detail-oriented Marketing & CRM Assistant to own our B2B contact database and support email marketing and website operations. You will enrich data, audit email flows, and help keep our site accurate and SEO-friendly.

The role requires meticulous attention to detail, reliability, and the ability to work independently with minimal supervision. Strong English communication is essential for this position.

Qualifications

• Proven experience with data research and CRM enrichment.
• Strong Excel/Google Sheets skills for large lists.
• Experience with email marketing platforms (Omnisend, Klaviyo, Mailchimp) is preferred.
• Working knowledge of WordPress, including basic on-page SEO.
• Able to use AI tools to speed up research while validating results.
• Excellent attention to detail and accuracy.
• Reliable, independent worker with minimal supervision.
• Strong written and verbal English communication.

Responsibilities

• Research and enrich B2B partner database by visiting company websites and completing missing fields (website, email, phone, location, product range).
• Maintain and organize the CRM spreadsheet to keep records clean and up to date.
• Audit email automation sequences end to end and verify links and content.
• Test email templates for mobile and desktop display and fix formatting issues.
• Support improvements to email flows, segmentation, and subscriber journeys.
• SEO improvements on the website including metadata and image optimization.
• Format and upload new product content with correct image sizing and consistency.
• Add and manage customer reviews on product pages to boost credibility and search visibility.
• Create professional PDF presentations for new product launches.

Skills

Data research

CRM enrichment

Excel/Google Sheets

Email marketing

WordPress SEO

AI-assisted research

Attention to detail

Independent work

English communication

Tools

Omnisend

Klaviyo

Mailchimp

WordPress

Job description

Job Summary:

We're on the hunt for a detail-driven Marketing & CRM Assistant to take ownership of our B2B contact database and support our email marketing and website operations. This role combines research-heavy data enrichment with hands-on marketing execution — cleaning and completing our retailer CRM, auditing and refining our email automation flows, and helping keep our website accurate and search-friendly. The ideal candidate is meticulous, resourceful, and comfortable working independently on tasks that require accuracy over speed.

Key Responsibilities:

• Research and enrich our B2B partner database by visiting company websites and completing missing fields such as website URL, email address, phone number, physical location, and product range
• Maintain and organize the CRM spreadsheet so records stay clean, consistent, and up to date
• Use AI tools intelligently to speed up research while verifying accuracy of every entry
• Audit our existing email automation sequences end to end, checking that all links work and content is correct
• Test email templates for proper display on both mobile and desktop, and fix formatting issues
• Support ongoing improvements to email flows, segmentation, and subscriber journeys
• Implement on-page SEO improvements on our website, including metadata, image optimization, and content details
• Upload and format new product content, ensuring images are correctly sized and consistently presented
• Add and manage customer reviews on product pages to strengthen credibility and search visibility
• Build clean, professional PDF presentations for new product launches

Mandatory Skills:

• Proven experience with data research and database or CRM enrichment work
• Strong Excel or Google Sheets skills, including working with large lists
• Hands-on experience with an email marketing platform such as Omnisend, Klaviyo, Mailchimp, or similar
• Working knowledge of WordPress, including product/content updates and basic on-page SEO
• Comfortable using AI tools to assist research while independently verifying results
• Excellent attention to detail and a high standard for accuracy
• Reliable, detail-oriented, and able to work independently with minimal supervision
• Strong written and verbal communication skills in English

Preferred Skills:

• Experience with Omnisend specifically
• Background in B2B lead research, list building, or retailer/distributor databases
• Basic design skills for creating PDF presentations or sales one-pagers (Canva, Adobe, or similar)
• Familiarity with WooCommerce or other WordPress e-commerce setups
• Understanding of email deliverability and automation funnel best practices
• Ability to manage multiple projects simultaneously and prioritize independently

Why Join Us:

This is a chance to step into a role with real ownership from day one, working directly with the founder of a growing premium brand rather than through layers of management. You'll see the direct impact of your work on sales and marketing performance, and there is genuine room for the role to expand as the business grows. If you like variety, autonomy, and doing careful work that actually moves the needle, you'll fit right in.