Growth Marketing Leader: Brand, Campaigns & Analytics

MariBank Philippines, Inc.; Manila; On-site; PHP 2,400,000 - 3,600,000; Full time

Job summary

MariBank Philippines, Inc. is seeking a Senior Marketing Leader to define and drive the bank’s integrated marketing strategy, spanning brand, acquisition, and lifecycle management.

You will lead a team to strengthen brand positioning, optimize ROI, and collaborate across Product, Digital Banking, and Risk to deliver measurable growth. The role requires 5+ years in senior marketing leadership, strong analytics, and governance across channels.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Communications, Economics, or related field.
• At least 5 years of senior marketing leadership experience with people management and a track record of leading integrated marketing strategy and delivering measurable growth.
• Strong commercial acumen with deep understanding of unit economics (CAC, LTV, cost-to-income) and ROI discipline.
• Strong understanding of attribution models (MTA, MMM, incrementality testing), funnel optimization and growth experimentation (A/B testing, cohort analysis).
• Good familiarity with marketing tech stacks (CDP, CRM, analytics dashboards, BI tools).
• Strong understanding of customer segmentation and persona development, brand health tracking and governance across digital and partner channels.

Responsibilities

• Lead a marketing team across brand, campaigns, and performance marketing.
• Oversee external agencies and vendors to ensure high-quality execution and compliance with bank objectives.
• Collaborate with Product, Digital Banking, Branch Banking, Sales, Partnerships, Data, Risk, and Compliance teams.
• Present marketing plans, results, and strategic recommendations to senior management and governance forums.
• Governance: ensure BSP regulations, data privacy laws, and internal brand/risk policies are followed; manage risk reviews.

Skills

Marketing leadership

Budgeting & ROI

Funnel optimization

Growth experimentation

Attribution models

Customer segmentation

Brand governance

MarTech stack

Education

Bachelor’s degree in Marketing / related field

Tools

CDP

CRM

Analytics dashboards

BI tools

Job description

MariBank Philippines, Inc. is seeking a Senior Marketing Leader to define and drive the bank’s integrated marketing strategy, spanning brand, acquisition, and lifecycle management.

You will lead a team to strengthen brand positioning, optimize ROI, and collaborate across Product, Digital Banking, and Risk to deliver measurable growth. The role requires 5+ years in senior marketing leadership, strong analytics, and governance across channels.