Marketing Campaigns Specialist - MariBank, Marketing

MariBank Philippines, Inc.; Manila; On-site; PHP 350,000 - 550,000; Full time

Job summary

MariBank Philippines, Inc. is seeking a Marketing Campaigns Specialist to support the development and execution of marketing campaigns across digital and offline channels, aligned with the brand strategy.

You will create engaging content for social media, websites, and in-app placements to drive user engagement and build brand awareness, while analyzing campaign performance. Collaborating with the Marketing Campaigns Lead and cross-functional teams, you will ensure consistent branding and timely

Qualifications

• Bachelor's degree in Business or Marketing related field.
• At least 2 years of experience in marketing campaigns, preferably in financial services.
• Proficient in digital marketing, including social media management and content creation, with strong analytics.

Responsibilities

• Assist in campaign development and execution across digital and offline channels.
• Create engaging content for social media, websites, and in-app placements to drive engagement and brand awareness.
• Monitor, analyze, and report on campaign performance using data-driven insights to optimize effectiveness.
• Collaborate with the Marketing Campaigns Lead, Head of Marketing, and cross-functional teams to ensure branding consistency.
• Manage multiple marketing projects to ensure timely and efficient execution of campaigns.

Skills

Digital marketing

Social media management

Content creation

Analytical skills

Project management

Communication

Collaboration

Creativity

Education

Bachelor's degree in Business or Marketing

Job description

Job Description

• Assisting in Campaign Development and Execution: Support the creation and implementation of marketing campaigns across digital and offline channels, ensuring alignment with overall brand strategy.


• Content Creation: Develop engaging and high-quality content for social media, websites, and in-app placements to drive user engagement and brand awareness.


• Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns, using data-driven insights to optimize effectiveness.


• Collaboration: Work closely with the Marketing Campaigns Lead, Head of Marketing, and cross-functional teams to ensure consistent branding and messaging across all marketing materials.


• Project Management: Manage multiple marketing projects simultaneously, ensuring timely and efficient execution of campaigns.

Marketing Campaigns Specialist will be responsible for

• Assisting in Campaign Development and Execution: Support the creation and implementation of marketing campaigns across digital and offline channels, ensuring alignment with overall brand strategy.


• Content Creation: Develop engaging and high-quality content for social media, websites, and in-app placements to drive user engagement and brand awareness.


• Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns, using data-driven insights to optimize effectiveness.


• Collaboration: Work closely with the Marketing Campaigns Lead, Head of Marketing, and cross-functional teams to ensure consistent branding and messaging across all marketing materials.


• Project Management: Manage multiple marketing projects simultaneously, ensuring timely and efficient execution of campaigns.

Requirements

• Graduate of a Bachelor's degree in Business or Marketing related course


• At least 2 years of experience related to marketing campaigns from financial services industry


• Must be proficient in digital marketing strategies, including social media management and content creation, along with strong analytical skills to optimize campaign performance


• Has effective project management and organizational abilities for handling multiple projects concurrently


• Excellent communication skills and the ability to collaborate effectively across teams are essential for maintaining consistent branding and messaging


• Creativity and attention to detail are also critical for developing compelling content and innovative marketing approaches.