Senior Marketing Lead — Growth, Brand & Digital

Infinity 88 Business Consultancy; Eastern Manila District; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Infinity 88 Business Consultancy in the Philippines seeks an experienced Marketing Manager to lead strategic marketing initiatives, brand development, and digital campaigns across branches. You will plan campaigns, manage budgets, and drive customer acquisition and retention while coordinating with operations and senior management.

The role requires 5+ years in marketing with supervisory experience, knowledge of financial services or consumer retail, and strong analytics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 5 years of marketing experience, preferably with 2–3 years in a supervisory or managerial position.
• Experience in financial services, pawnshops, lending, retail, jewelry, or consumer-facing businesses is an advantage.
• Proven experience in developing and executing marketing strategies, promotional campaigns, and digital marketing initiatives.
• Knowledge of social media marketing, online advertising, brand management, market research, and customer relationship management.
• Strong analytical, communication, negotiation, and project management skills.
• Demonstrated ability to manage budgets, lead a team, and deliver measurable business results.
• Proficiency in marketing analytics, presentation tools, and digital marketing platforms.
• Willingness to travel to branches and conduct field marketing activities as required.

Responsibilities

• Marketing Strategy and Planning: Develop and execute comprehensive marketing plans aligned with the company's business objectives, target markets, and revenue goals.
• Brand Management: Strengthen brand awareness, maintain consistent brand identity, and enhance the company's reputation across all branches and marketing channels.
• Campaign and Promotional Management: Plan and implement promotional campaigns for pawn loans, jewelry sales, remittance or other services offered by the company, subject to applicable regulations.
• Customer Acquisition and Retention: Develop strategies to attract new customers, retain existing clients, encourage repeat transactions, and improve customer engagement.
• Digital Marketing: Manage the company's digital presence, including social media platforms, online advertising, website content, and other digital marketing channels.
• Branch Marketing Support: Develop marketing materials and promotional programs for branches, ensuring consistent implementation and alignment with company standards.
• Market Research and Competitor Analysis: Analyze customer behavior, market trends, competitor activities, and local market opportunities to identify potential areas for business growth.
• Marketing Budget Management: Prepare and manage the marketing budget, monitor expenditures, and ensure efficient allocation of resources to maximize return on marketing investment.
• Sales and Business Growth: Collaborate with branch operations and business development teams to develop campaigns that increase customer visits, transaction volume, and revenue.
• Customer Relationship Management: Develop customer loyalty initiatives, referral programs, and targeted marketing campaigns to improve customer satisfaction and repeat business.
• Marketing Materials and Communications: Oversee the development of advertisements, promotional materials, point-of-sale displays, brochures, and other marketing communications.
• Partnerships and Community Engagement: Establish partnerships with local businesses, community organizations, and other relevant stakeholders to expand brand reach and generate new business opportunities.
• Performance Monitoring: Track key performance indicators (KPIs), including campaign performance, customer acquisition, lead conversion, branch sales growth, and marketing return on investment.
• Team Leadership: Supervise, coach, and develop the marketing team, set performance targets, and ensure timely execution of marketing initiatives.
• Cross-Functional Coordination: Work closely with branch operations, finance, compliance, and senior management to ensure marketing activities support company goals and comply with applicable laws and internal policies.
• Marketing Reports: Prepare regular reports on campaign results, marketing expenses, customer trends, and recommendations for continuous improvement.

Skills

Leadership

Budget management

Digital marketing

Strategic planning

Market research

Communication

Project management

Education

Bachelor’s degree in Marketing

Business Administration or Communications

Job description

Infinity 88 Business Consultancy in the Philippines seeks an experienced Marketing Manager to lead strategic marketing initiatives, brand development, and digital campaigns across branches. You will plan campaigns, manage budgets, and drive customer acquisition and retention while coordinating with operations and senior management.

The role requires 5+ years in marketing with supervisory experience, knowledge of financial services or consumer retail, and strong analytics.