Growth Marketing & Lead Ops Specialist

Scale Up Philippines; Bulacan; On-site; PHP 279,000 - 446,000; Full time

Job summary

Scale Up Philippines is hiring a Marketing, Lead Generation & Growth Operations VA to support a growing entertainment and media business. The role focuses on lead generation, marketing funnels, CRM management, email automation, and performance tracking.

Responsibilities include building landing pages, managing campaigns on Meta/Instagram, conducting prospect research, updating the CRM and sales pipeline, and creating nurture email sequences.

Qualifications

• Experience in digital marketing, lead generation, or marketing operations.
• Familiarity with CRM systems, email marketing, automation, and lead funnels.
• Experience with Meta/Facebook and Instagram marketing or advertising.
• Strong online research and lead qualification skills.
• Comfortable tracking basic marketing metrics and campaign performance.
• Proactive, resourceful, and able to work independently.
• Comfortable using AI tools such as ChatGPT.
• Strong written communication and organizational skills.

Responsibilities

• Build and manage landing pages, lead forms, and marketing funnels.
• Support Meta and Instagram advertising campaigns.
• Conduct lead generation and prospect research.
• Manage and update the CRM and sales pipeline.
• Set up email campaigns, nurture sequences, and automations.
• Track lead quality, conversions, engagement, and campaign performance.
• Support marketing content, copy, graphics, and short-form video when needed.
• Recommend improvements based on campaign data and results.

Skills

Digital marketing

Lead generation

CRM management

Email automation

Meta/Instagram ads

Performance tracking

Research

AI tools

Tools

CRM systems

Email marketing platforms

Meta Ads Manager

Instagram Ads

Job description

Scale Up Philippines is hiring a Marketing, Lead Generation & Growth Operations VA to support a growing entertainment and media business. The role focuses on lead generation, marketing funnels, CRM management, email automation, and performance tracking.

Responsibilities include building landing pages, managing campaigns on Meta/Instagram, conducting prospect research, updating the CRM and sales pipeline, and creating nurture email sequences.