Growth Marketing Lead for FinTech & App Growth

GCash; Metro Manila; On-site; PHP 500,000 - 800,000; Full time

Benefits offered by this job

Career growth opportunities

Competitive compensation package

Job summary

GCash is seeking a growth analytics professional to analyze KPIs, translate user and business insights into actionable growth initiatives, and collaborate with marketing, data science, UX, BI, and other teams to drive end-to-end campaigns.

The role focuses on optimizing product adoption across channels, merchant performance, and repayment metrics while coordinating with partners for campaigns and promos.

Responsibilities

• Understand the entire business end-to-end, focusing on KPIs and which levers affect the overall business target including product take up across different channels, merchant performance, and repayment performance.
• Understand the users’ pain points, delight points, and turn them into actionable steps based on feedback and data available.
• Deep analysis of business and user metrics across different report formats, in response to proposed initiatives and experimentation.
• Organization and presentation of data driven analyses, initiatives, and post mortems.
• Lead the exchange of ideas through close collaboration between cross-functional teams (marketing, data science, UX, business intelligence, etc.)
• Prioritize, optimize, plan, execute and oversee end-to-end process of growth initiatives for the traveller segment
• Coordinates with internal and external partners (commercial, enterprise, merchant partners, etc.) for campaigns enablement, promo partnerships, and merchant discount rates.
• Drive traffic to websites, landing pages, social media, and ultimately app conversions

Skills

Data analysis

KPI focus

Cross-functional collaboration

Job description

GCash is seeking a growth analytics professional to analyze KPIs, translate user and business insights into actionable growth initiatives, and collaborate with marketing, data science, UX, BI, and other teams to drive end-to-end campaigns.

The role focuses on optimizing product adoption across channels, merchant performance, and repayment metrics while coordinating with partners for campaigns and promos.