Growth Marketing Manager — Data-Driven, Cross-Functional Growth

Mynt; Capital District; On-site; PHP 500,000 - 800,000; Full time

Job summary

Mynt, the company behind GCash, invites you to join a dynamic growth team in Manila to optimize KPI performance and drive user and merchant growth across channels. You will work with marketing, data science, UX, and BI to translate feedback into measurable initiatives.

Responsibilities include data-driven analysis, coordinating campaigns, and driving traffic to websites and app conversions, with a focus on the traveller segment and partnerships.

Qualifications

• Strong ability to analyze KPIs and user metrics.
• Experience turning data into actionable growth plans.
• Ability to work with multiple teams to drive initiatives.

Responsibilities

• Understand the entire business end-to-end, focusing on KPIs and which levers affect the overall business target including product take up across different channels, merchant performance, and repayment performance.
• Understand the users’ pain points, delight points, and turn them into actionable steps based on feedback and data available.
• Deep analysis of business and user metrics across different report formats, in response to proposed initiatives and experimentation.
• Organization and presentation of data driven analyses, initiatives, and post mortems.
• Lead the exchange of ideas through close collaboration between cross-functional teams (marketing, data science, UX, business intelligence, etc.)
• Prioritize, optimize, plan, execute and oversee end-to-end process of growth initiatives for the traveller segment
• Coordinates with internal and external partners (commercial, enterprise, merchant partners, etc.) for campaigns enablement, promo partnerships, and merchant discount rates.
• Drive traffic to websites, landing pages, social media, and ultimately app conversions

Skills

KPI analysis

Data-driven decisions

Cross-functional collaboration

Growth campaign execution

Job description

Mynt, the company behind GCash, invites you to join a dynamic growth team in Manila to optimize KPI performance and drive user and merchant growth across channels. You will work with marketing, data science, UX, and BI to translate feedback into measurable initiatives.

Responsibilities include data-driven analysis, coordinating campaigns, and driving traffic to websites and app conversions, with a focus on the traveller segment and partnerships.