Growth Marketing Manager - Connected Travel

GCash; Metro Manila; On-site; PHP 500,000 - 800,000; Full time

Benefits offered by this job

Career growth opportunities

Competitive compensation package

Job summary

GCash is seeking a growth analytics professional to analyze KPIs, translate user and business insights into actionable growth initiatives, and collaborate with marketing, data science, UX, BI, and other teams to drive end-to-end campaigns.

The role focuses on optimizing product adoption across channels, merchant performance, and repayment metrics while coordinating with partners for campaigns and promos.

Responsibilities

• Understand the entire business end-to-end, focusing on KPIs and which levers affect the overall business target including product take up across different channels, merchant performance, and repayment performance.
• Understand the users’ pain points, delight points, and turn them into actionable steps based on feedback and data available.
• Deep analysis of business and user metrics across different report formats, in response to proposed initiatives and experimentation.
• Organization and presentation of data driven analyses, initiatives, and post mortems.
• Lead the exchange of ideas through close collaboration between cross-functional teams (marketing, data science, UX, business intelligence, etc.)
• Prioritize, optimize, plan, execute and oversee end-to-end process of growth initiatives for the traveller segment
• Coordinates with internal and external partners (commercial, enterprise, merchant partners, etc.) for campaigns enablement, promo partnerships, and merchant discount rates.
• Drive traffic to websites, landing pages, social media, and ultimately app conversions

Skills

Data analysis

KPI focus

Cross-functional collaboration

Job description

Job Description:

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

• Understand the entire business end-to-end, focusing on KPIs and which levers affect the overall business target including product take up across different channels, merchant performance, and repayment performance.
• Understand the users’ pain points, delight points, and turn them into actionable steps based on feedback and data available.
• Deep analysis of business and user metrics across different report formats, in response to proposed initiatives and experimentation.
• Organization and presentation of data driven analyses, initiatives, and post mortems.
• Lead the exchange of ideas through close collaboration between cross-functional teams (marketing, data science, UX, business intelligence, etc.)
• Prioritize, optimize, plan, execute and oversee end-to-end process of growth initiatives for the traveller segment
• Coordinates with internal and external partners (commercial, enterprise, merchant partners, etc.) for campaigns enablement, promo partnerships, and merchant discount rates.
• Drive traffic to websites, landing pages, social media, and ultimately app conversions

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

Requirements: