Growth Marketer: Paid Acquisition & Creative Testing

Xpress Super App; Pasig; On-site; PHP 600,000 - 900,000; Full time

Job summary

Xpress Super App in the Philippines is seeking a Performance Marketing Specialist to own paid digital acquisition and re-engagement campaigns across Meta, Google, TikTok, and other channels. You’ll manage substantial monthly media spend and report to the Growth Manager, influencing where every peso goes.

You’ll also lead creative strategy—briefing concepts, analyzing what works, and iterating campaigns—while ensuring performance meets business goals and is relentlessly optimized.

Qualifications

• 3+ years of hands-on paid media or growth marketing experience.
• Strong practical experience with Meta Ads Manager and Google Ads.
• Experience with TikTok Ads or Apple Search Ads is an advantage.
• Strong understanding of acquisition, re-engagement, attribution, testing and optimization.
• Analytical mindset with Excel/Google Sheets and dashboards.

Responsibilities

• Plan, launch and optimize campaigns across Meta, Google, TikTok, Apple Search Ads and other channels.
• Own top-of-funnel acquisition including app installs and relevant conversion events.
• Build campaigns specifically to drive re-installs and reactivation of lapsed users.
• Test audiences, bidding strategies, placements, formats, offers and channels.
• Analyze performance and report insights; collaborate with Product and Growth teams.

Skills

Paid media

Google Ads

Meta Ads Manager

TikTok Ads

Apple Search Ads

Analytics

Excel

Campaign optimization

Creative strategy

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Apple Search Ads

Job description

Xpress Super App in the Philippines is seeking a Performance Marketing Specialist to own paid digital acquisition and re-engagement campaigns across Meta, Google, TikTok, and other channels. You’ll manage substantial monthly media spend and report to the Growth Manager, influencing where every peso goes.

You’ll also lead creative strategy—briefing concepts, analyzing what works, and iterating campaigns—while ensuring performance meets business goals and is relentlessly optimized.