Performance Marketing Specialist: Drive Acquisition & ROAS

GoTyme

Quezon City

On-site

PHP 900,000 - 1,350,000

Full time

14 days+

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Job summary

GoTyme is seeking a Performance Marketing Specialist in the Philippines to own hands-on execution and optimization of paid media across Meta, Google, Apple Search Ads, and TikTok. You will coordinate with creative teams and analytics to drive acquisition and measure performance against ROAS and other KPIs.

The role requires 3–5 years in digital media buying, a strong analytical mindset, and experience in an agency setting.

Qualifications

Bachelor’s degree in Marketing, Advertising, Business Management, Communications, Statistics or related field.
Minimum 3–5 years of experience in digital media buying/performance marketing.
Strong hands-on experience managing campaigns directly within: Meta Ads Manager, Google Ads, Apple Search Ads, and TikTok Ads Manager.
Prior experience in a media agency or digital marketing agency environment is highly preferred.
Experience with multi-channel acquisition campaigns and KPIs.

Responsibilities

Execute and manage paid media campaigns across Meta, Google, Apple Search Ads, and TikTok Ads.
Set up campaigns, ad groups, creatives, audiences, tracking, and conversion events.
Provide daily monitoring and optimization based on ROAS, CPA/CPI/CAC, CTR, and retention indicators.
Prepare recurring performance reports and provide actionable insights for forecasting and optimization.
Collaborate with Creative, Strategy, Brand, Product, Growth, and Analytics teams for alignment and testing.