Growth Manager (Credit Line)

Salmon Group Ltd; España; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Salmon Group Ltd is seeking a Growth Manager in the Philippines to drive user acquisition and retention for Deposits & Daily Banking products. This role involves developing growth hypotheses, managing A/B tests, and leveraging analytical insights to execute campaigns. The ideal candidate will have over 5 years of experience in growth marketing, preferably within fintech, and must possess strong analytical and project management skills. Familiarity with the Philippine market is a plus.

Qualifications

• 5+ years of experience in growth marketing or product growth, preferably in fintech.
• Proven track record of managing A/B tests and data-driven experiments.
• Strong analytical mindset with data interpretation skills.
• Solid knowledge of marketing funnels and user lifecycle metrics.
• Creative mindset comfortable with testing bold ideas.

Responsibilities

• Develop and manage a backlog of growth hypotheses.
• Act as project manager for growth experiments.
• Design and run A/B tests across various channels.
• Analyze user and campaign data to identify bottlenecks.
• Collaborate with creative teams to test new approaches.

Skills

Growth Marketing

Data Analysis

Project Management

User Acquisition

A/B Testing

Performance Marketing

Tools

Google Analytics

Tableau

AppsFlyer

Meta Ads Manager

Google Ads

Job description

Growth is one of the biggest bets at Salmon. Multiple products, a customer base that's been growing fast, and a real opportunity to shape how each one scales.

We're looking for a Growth Manager to own how a product grows — decide where we place our bets, and turn a fragmented set of experiments into a real growth engine.

This isn't a role where you execute someone else's roadmap. You'll set the direction for growth in the Philippines. That means getting into the heads of our users — understanding what they need, what holds them back, and what makes them trust a product enough to make it part of their financial life. A higher bar than getting them to download another app.

You'll report to the Head of Growth and work closely with marketing, product, business, acquisition, design, origination, affiliates, and web/SEO. No direct reports, but a lot of leverage. The bets you ship will move real numbers on products that matter commercially.

Key Responsibilities

• Develop, prioritize, and manage a backlog of growth hypotheses focused on user acquisition, activation, and retention for Deposits & Daily Banking products.
• Act as a project manager for growth experiments — coordinating with acquisition, design, product, origination, affiliate, and web/SEO teams to execute and measure results.
• Design and run A/B tests across paid channels, landing pages, and onboarding flows.
• Analyze user and campaign data to identify bottlenecks in the funnel and propose data-driven improvements.
• Build and maintain a structured experiment tracking system with clear learnings and next steps.
• Collaborate closely with the creative team to test new messaging and visual approaches aimed at improving users' quality.
• Present results, insights, and recommendations to cross-functional stakeholders and leadership.
• Stay updated on best practices and new growth tactics within fintech and performance marketing.

Requirements And Expectations

• 5+ years of experience in growth marketing, performance marketing, or product growth, ideally in fintech, banking, or digital consumer services.
• Proven track record of managing A/B tests and data-driven experiments across marketing and product channels.
• Strong analytical mindset — ability to interpret data, define success metrics, and turn insights into actions.
• Solid understanding of marketing funnels, conversion rate optimization, and user lifecycle metrics.
• Experience working with tools such as Google Analytics, Tableau, AppsFlyer, Meta Ads Manager, Google Ads, and A/B testing platforms.
• Excellent project management and cross-functional communication skills.
• Creative and experimental mindset — comfortable with testing bold ideas and learning fast.
• Fluent in English; familiarity with the Philippine market is a plus.