Digital Communications and PR Manager - MariBank, Marketing

MariBank Philippines, Inc.; Manila; On-site; PHP 1,800,000 - 3,200,000; Full time

Job summary

MariBank Philippines, Inc. is seeking a strategic leader to build and scale the digital communications and PR function from scratch in Manila. You will own the company’s digital voice across social media, content platforms, and emerging channels, shaping strategy, governance, and future team structure.

Collaborate with Growth, Brand, Product, and Compliance to ensure compliant, compelling messaging. Build playbooks, manage agencies, and develop influencer networks to protect fintech reputation

Qualifications

• Strong experience managing corporate social media and producing digital content.
• Demonstrated ability to manage PR activities, including media engagements and press releases.
• Strong communication and copywriting skills.
• Ability to thrive in ambiguous, fast-paced, high-growth environments.
• Experience in fintech, banking, financial services, or disruptive digital industries.
• Familiarity with PH media landscape, especially finance, business, and tech reporters.
• Experience with crisis communication or reputation-sensitive industries.
• Experience launching brand or PR campaigns in partnership with Growth or Brand teams.
• Understanding of PH regulatory communication constraints (e.g., BSP, IC, ASC considerations).
• Strong analytical skills and ability to interpret digital channel data for decision-making.
• Experience leading or collaborating with creative agencies, PR agencies, and influencer networks.
• Ability to build a function from zero structure, cadence, dashboards, playbooks.

Responsibilities

• Lead and develop the digital communications and PR strategy.
• Own the company’s digital voice across social, content platforms, owned channels, and emerging channels.
• Drive PR strategy, media relations, press releases, and thought leadership in PH.
• Build and nurture a network of journalists, influencers, and industry partners.
• Oversee crisis communication and reputation management.
• Collaborate with Growth, Brand, Product, and Compliance to ensure compliant messaging across channels.
• Manage agencies, production partners, and content creators.
• Track performance metrics and optimize communications based on data and feedback.

Skills

Social media management

Public relations

Copywriting

Crisis communications

Analytics

Job description

• Strategic Leadership & Capability Building
• Build the digital communications and PR function from scratch, including strategy, processes, governance, and future team structure.
• Establish best-practice playbooks for digital communication, social media governance, PR protocols, and crisis escalation—aligned with fintech regulatory and reputational sensitivities.
• Lead and mentor future hires as the team scales.
• Digital Communications & Channel Ownership
• Own the company’s digital voice across social media, content platforms, owned channels, and emerging/alternative digital touchpoints popular in PH (e.g., TikTok, FB Groups, Viber communities, influencer ecosystems).
• Develop high-impact content tailored to Filipino audiences, market behavior, and digital culture.
• Explore and test new distribution channels to maximize growth in a cost-efficient way (especially critical for fintech CAC optimization).
• Public Relations & Reputation Management
• Drive PR strategy including media relations, press releases, thought leadership, and stakeholder communications, ensuring strong presence in PH business, tech, and consumer media.
• Build and nurture a network of journalists, influencers, and industry partners relevant to finance, technology, and regulatory sectors.
• Lead proactive and reactive reputation management efforts, including crisis communication—a key requirement in regulated industries.
• Campaigns, Analytics & Cross-Functional Work
• Collaborate with Growth, Brand, Product, and Compliance to ensure accurate, compliant, and compelling messaging across all channels.
• Manage agencies, production partners, and content creators commonly used in the PH digital ecosystem.
• Track performance metrics and optimize communication based on data, sentiment, and market feedback.

Job Description

• Strategic Leadership & Capability Building
• Build the digital communications and PR function from scratch, including strategy, processes, governance, and future team structure.
• Establish best-practice playbooks for digital communication, social media governance, PR protocols, and crisis escalation—aligned with fintech regulatory and reputational sensitivities.
• Lead and mentor future hires as the team scales.
• Digital Communications & Channel Ownership
• Own the company’s digital voice across social media, content platforms, owned channels, and emerging/alternative digital touchpoints popular in PH (e.g., TikTok, FB Groups, Viber communities, influencer ecosystems).
• Develop high-impact content tailored to Filipino audiences, market behavior, and digital culture.
• Explore and test new distribution channels to maximize growth in a cost-efficient way (especially critical for fintech CAC optimization).
• Public Relations & Reputation Management
• Drive PR strategy including media relations, press releases, thought leadership, and stakeholder communications, ensuring strong presence in PH business, tech, and consumer media.
• Build and nurture a network of journalists, influencers, and industry partners relevant to finance, technology, and regulatory sectors.
• Lead proactive and reactive reputation management efforts, including crisis communication—a key requirement in regulated industries.
• Campaigns, Analytics & Cross-Functional Work
• Collaborate with Growth, Brand, Product, and Compliance to ensure accurate, compliant, and compelling messaging across all channels.
• Manage agencies, production partners, and content creators commonly used in the PH digital ecosystem.
• Track performance metrics and optimize communication based on data, sentiment, and market feedback.

Requirements

• Strong experience managing corporate social media and producing digital content
• Demonstrated ability to manage PR activities, including media engagements and press releases.
• Strong communication and copywriting skills
• Ability to thrive in ambiguous, fast-paced, high-growth environments.
• Experience in fintech, banking, financial services, or disruptive digital industries.
• Familiarity with the PH media landscape, especially finance, business, and tech reporters.
• Experience with crisis communication or reputation-sensitive industries.
• Experience launching brand or PR campaigns in partnership with Growth or Brand teams.
• Understanding of PH regulatory communication constraints (e.g., BSP, IC, ASC considerations).
• Strong analytical skills and ability to interpret digital channel data for decision-making.
• Experience leading or collaborating with creative agencies, PR agencies, and influencer networks.
• Ability to build a function from zero structure, cadence, dashboards, playbooks.