Growth-Focused Performance Marketing Specialist

Omnicom Media; Metro Manila; On-site; PHP 420,000 - 720,000; Full time

Job summary

IPG Mediabrands Philippines, Inc. seeks a Performance Marketing Specialist to manage digital media buying for the KINESSO team. You will organize resources for campaigns and help develop digital strategies for new programs, focusing on driving awareness, traffic, and conversions.

Responsibilities include planning across paid search, paid social, and online video, daily campaign monitoring, and weekly to quarterly reporting. Fresh grads welcome with a passion for performance marketing.

Qualifications

• Bachelor's degree or equivalent in related field or experience in advertising/communication.
• Fresh graduates with marketing/advertising background are welcome.
• Hands-on experience in performance media planning and management (Paid Search, Paid Social, Online Video).
• Strong knowledge of key platforms: Google Ads, Meta/BM, Data Studio.
• Training/certifications from Google, META, TikTok, X are a plus.
• Excellent written and verbal communication and Excel skills.

Responsibilities

• Plan and manage performance campaigns across paid search, paid social, and online video.
• Monitor campaigns daily to ensure on-track deliveries and spends.
• Prepare weekly, monthly, or quarterly reports and analyze results.
• Provide ongoing support and recommendations to planners and buyers across the network.

Skills

Performance marketing

Excel expert

Budgeting accuracy

Creative mindset

Communication skills

Collaboration tools

Digital analytics

Education

Bachelor’s degree or equivalent in Advertising/Communications/Marketing

Fresh graduates welcome

Tools

Google Ads

Facebook Business Manager

Data Studio

TikTok for Business

X (formerly Twitter)

Job description

IPG Mediabrands Philippines, Inc. seeks a Performance Marketing Specialist to manage digital media buying for the KINESSO team. You will organize resources for campaigns and help develop digital strategies for new programs, focusing on driving awareness, traffic, and conversions.

Responsibilities include planning across paid search, paid social, and online video, daily campaign monitoring, and weekly to quarterly reporting. Fresh grads welcome with a passion for performance marketing.