Performance Marketing Specialist

Be Global E-Commerce Corporation; Manila; On-site; PHP 300,000 - 540,000; Full time

Job summary

Be Global E-Commerce Corporation is seeking a Digital Marketing Specialist focused on ads management and data analytics in Manila. You will oversee advertising campaigns, analyze performance data, and extract insights to improve ROI.

The role involves audience research, collaboration with creative teams, budget oversight, and reporting to stakeholders. A BS degree in Marketing or related field plus 1–2 years of experience is expected.

Qualifications

• Proven work experience as a Digital Media Specialist or Digital Marketing Manager.
• Solid knowledge of paid ads (Google, Viber, FB, LinkedIn, Instagram, TikTok).
• Familiarity with ad tracking and attribution models to measure ROI.
• Excellent communication and presentation skills to convey complex data insights.
• Ability to multitask and manage multiple projects under tight deadlines.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns across platforms such as Facebook Ads, CPAS, LinkedIn Ads, and other relevant ad networks.
• Conduct audience research and segmentation to identify target audiences for each advertising campaign, ensuring precise targeting for maximum impact.
• Collaborate with the creative and content management teams to develop compelling ad copies, visuals, and multimedia content that resonate with the target audience and drive engagement.
• Monitor and manage advertising budgets effectively, ensuring optimal allocation of funds across campaigns to achieve desired results within cost constraints.
• Utilize analytics tools to track key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates; generate regular reports and insights to evaluate campaign performance and identify areas for improvement.
• Implement conversion tracking mechanisms and strategies to optimize campaigns for lead generation, sales, or other desired outcomes.
• Monitor competitor ad strategies, industry trends, and best practices to stay informed and identify opportunities for competitive advantage.
• Create comprehensive reports and dashboards to communicate campaign performance and insights effectively to stakeholders and decision-makers.

Skills

Digital marketing

Ads management

Data analytics

Audience targeting

Budget management

Communication skills

Team collaboration

Project management

Multitasking

Time management

Education

BS degree in Marketing, Advertising, Digital media or relevant field

Job description

Be Global E-Commerce Corporation is seeking a Digital Marketing Specialist focused on ads management and data analytics in Manila. You will oversee advertising campaigns, analyze performance data, and extract insights to improve ROI.

The role involves audience research, collaboration with creative teams, budget oversight, and reporting to stakeholders. A BS degree in Marketing or related field plus 1–2 years of experience is expected.