Growth-Focused Performance Marketing Specialist

Pilmico (an Aboitiz company)

Makati

On-site

PHP 600,000 - 900,000

Full time

14 days+

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Job summary

Aboitiz Foods is looking for a Performance Marketing Specialist to plan, execute, and optimize digital campaigns across multiple platforms, including Meta, Google, TikTok, and e-commerce channels like Shopee and Lazada.

The role requires deep analytics, hands-on advertising platform experience, and collaboration with Marketing, E-Commerce, and Sales to drive customer acquisition and sales in Asia. Based in Manila, the position offers a dynamic environment and growth prospects.

Qualifications

Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field.
3+ years of proven experience in performance marketing, paid media, or growth marketing.
Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager.
Proficient in GA4 and data visualization tools (Looker Studio/Power BI).
Experience managing on-platform advertising in Shopee, Lazada, and TikTok Shop.

Responsibilities

Plan, execute, and optimize paid digital campaigns across Meta, Google, YouTube, TikTok, and other platforms.
Manage advertisements on Shopee, Lazada, TikTok Shop, and other e-commerce platforms.
Collaborate with Marketing and E-Commerce teams to support sell-in and sell-out objectives.
Monitor performance and adjust budgets to improve KPI targets.
Prepare regular campaign reports with insights and recommendations.