Growth-Focused Performance Marketing Lead

Gotyme Gotyme; Philippines; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

GoTyme is seeking a Performance Marketing Lead in Quezon City, Philippines, to drive digital acquisition and growth through SEO, paid media, and multi-channel campaigns. The role focuses on optimizing ROI, conversion rates, and data-driven decision making.

The candidate will develop strategy, oversee campaigns, and analyze analytics across Search, Social, Ads, Email, Website, and Blog to improve ROAS and CAC trends.

Qualifications

• Bachelor's degree in business, economics, marketing, or related field.
• Experience building multi-channel marketing strategies including SEO, social media and affiliate channels.
• Strong analytical skills with data-driven insights and recommendations.
• Excellent communication and collaboration abilities.

Responsibilities

• Develop and oversee overall performance marketing strategy (with support of media agency).
• Ensure top organic search ranking positions (SEO).
• Regularly review and optimize all advertising campaigns for positive ROAS.
• Manage paid listings on third party websites and media partners.
• Manage Google Analytics, Firebase, Appsflyer to track campaigns.
• Review multi-channel analytics reports and propose optimization actions to teams.
• Conduct CRO audits and implement A/B tests to improve conversions.
• Monitor CAC trend.

Skills

SEO

Paid media

Multi-channel marketing

Analytics

Conversion rate optimization

A/B testing

Communication

Education

Bachelor's degree in business, economics, marketing, or related field

Tools

Google Analytics

Firebase

Appsflyer

Job description

GoTyme is seeking a Performance Marketing Lead in Quezon City, Philippines, to drive digital acquisition and growth through SEO, paid media, and multi-channel campaigns. The role focuses on optimizing ROI, conversion rates, and data-driven decision making.

The candidate will develop strategy, oversee campaigns, and analyze analytics across Search, Social, Ads, Email, Website, and Blog to improve ROAS and CAC trends.