Paid Media Specialist – Growth & Acquisition

Gotyme Gotyme; Philippines; Presencial; PHP 400.000 - 680.000; Tempo integral

Resumo da vaga

GoTyme is seeking a Performance Marketing Specialist in Quezon City, Philippines to execute and optimize paid media campaigns across Meta, Google, Apple Search Ads, and TikTok. You will monitor performance, run analyses, and generate actionable recommendations to drive user acquisition and retention in a fast-paced fintech environment.

The role requires hands-on campaign management, cross-functional collaboration with creative, strategy, and analytics teams, and strong reporting discipline.

Qualificações

• Bachelor’s degree in Marketing, Advertising, Business Management, Communications, Statistics, or related field.
• Minimum 2–4 years of experience in digital media buying/performance marketing.
• Experience with Meta Ads Manager, Google Ads, Apple Search Ads, and TikTok Ads Manager.
• Prior experience in a media agency environment is highly preferred.
• Experience with multi‑channel acquisition campaigns and KPI measurement.
• Familiarity with attribution and analytics tools such as GA4, AppsFlyer, Adjust, Looker Studio/Tableau/Power BI/Databricks.

Responsabilidades

• Execute and manage paid media campaigns across Meta Ads, Google Ads, Apple Search Ads, and TikTok Ads.
• Set up campaigns, ad groups, creatives, audiences, tracking, and conversion events.
• Monitor campaign performance daily and optimize for ROAS, CPA/CPI, CTR, and Conversion Rate.
• Prepare recurring campaign performance reports and provide actionable insights.
• Collaborate with creative, strategy, product, and analytics teams to align campaigns with business goals.
• Support testing initiatives including A/B testing for creatives, audiences, and bidding strategies.

Conhecimentos

Media buying

Meta Ads Manager

Google Ads

TikTok Ads Manager

Campaign optimization

Data interpretation

Analytics reporting

Stakeholder management

Formação

Bachelor’s degree in Marketing or related field

Statistics/Analytics background

Ferramentas

GA4

AppsFlyer

Adjust

Looker Studio

Tableau/Power BI

Databricks

Descrição da vaga

GoTyme is seeking a Performance Marketing Specialist in Quezon City, Philippines to execute and optimize paid media campaigns across Meta, Google, Apple Search Ads, and TikTok. You will monitor performance, run analyses, and generate actionable recommendations to drive user acquisition and retention in a fast-paced fintech environment.

The role requires hands-on campaign management, cross-functional collaboration with creative, strategy, and analytics teams, and strong reporting discipline.