Growth-Focused Performance Marketer

Home Credit Philippines; Taguig; On-site; PHP 600,000 - 800,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 50% variable bonus

HMO on Day 1 and dependents coverage

Mental health and wellness support

Wellness leaves and birthday leave

Internal career mobility

Local and international learning

Job summary

Home Credit Philippines is seeking a Performance Marketing Specialist to drive cost-effective digital campaigns across Google and Meta, optimizing for customer acquisition and revenue growth. You’ll work with product, analytics, and UX teams to improve CRO and ensure a seamless ad-to-acquisition flow.

Ideal candidates have 2+ years in digital marketing, strong analytical skills, and experience with measurement tools like Google Analytics and Firebase. In-house/startup experience is a plus.

Qualifications

• At least 2 years of experience in digital marketing, paid and organic.
• Experience running performance-focused campaigns on Google, Meta, Email, CRM, etc.
• Ability to generate comprehensive reports from digital marketing measurement tools.
• Experience in-house digital marketing teams, tech startups preferred.
• Strong analytical mindset and data-driven decision making.
• Creative and entrepreneurial, cost-benefit analysis to flag opportunities.

Responsibilities

• Design and execute performance-driven campaigns aligned with customer lifecycle.
• Manage Google Ads across Search, Display, Performance Max, UAC.
• Plan and implement Facebook/Instagram ad campaigns for acquisition.
• Monitor and optimize campaigns using analytics tools and data.
• Collaborate with UX and design to CRO landing pages and funnels.
• Ensure cost-effective budgeting across campaigns.
• Coordinate with product, analytics, and design teams.
• Provide actionable performance reports and insights.

Skills

Digital marketing

Paid media

Budget management

Analytics

Google Analytics

Firebase

CRM campaigns

Creative thinking

Entrepreneurial mindset

Tools

Google Analytics

Firebase

SEMrush

MParticle CDP

Glassbox

MoEngage

Job description

Home Credit Philippines is seeking a Performance Marketing Specialist to drive cost-effective digital campaigns across Google and Meta, optimizing for customer acquisition and revenue growth. You’ll work with product, analytics, and UX teams to improve CRO and ensure a seamless ad-to-acquisition flow.

Ideal candidates have 2+ years in digital marketing, strong analytical skills, and experience with measurement tools like Google Analytics and Firebase. In-house/startup experience is a plus.