Growth-Focused D2C Creative Strategist

ODAQ; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Faccelove is seeking a Creative Strategist who lives and breathes direct response advertising. You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling, collaborating with media buyers, creators, editors, and founders to push performance while upholding the brand vision.

You will craft high-converting ad concepts for Meta, TikTok, and other channels, translate product benefits into emotional, problem-solution narratives, and

Qualifications

• Proven experience as a Creative Strategist for D2C brands.
• Strong background in direct response advertising.
• Deep understanding of Meta & TikTok ad creatives.
• Experience scaling ads, not just launching them.
• Strong copy instincts (hooks, headlines, CTAs).
• Data-driven mindset with creative intuition.
• Ability to move fast, test fast, and learn fast.

Responsibilities

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels.
• Create angles, hooks, and messaging frameworks for a mature female audience.
• Translate product benefits into emotion-driven, problem-solution ads and iterate on proven winners.
• Write clear, actionable briefs for UGC creators and editors.
• Collaborate with media buyers to align creative & performance.
• Analyze performance data and identify winning creatives and patterns.
• Create structured iterations to scale winners and kill underperformers.

Skills

Creative concepting & angle

Direct response copywriting

Performance analysis & iteration

Briefing & communication

Ownership mentality

Job description

Faccelove is seeking a Creative Strategist who lives and breathes direct response advertising. You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling, collaborating with media buyers, creators, editors, and founders to push performance while upholding the brand vision.

You will craft high-converting ad concepts for Meta, TikTok, and other channels, translate product benefits into emotional, problem-solution narratives, and