Growth Analytics Lead: GA4, Attribution & Dashboards

One Visaya Gaming Corporation; Taguig; On-site; PHP 1,772,002 - 2,953,337; Full time

Job summary

A leading gaming corporation in Metro Manila is seeking a Digital Marketing Analyst to maintain and optimize their Google Analytics 4 setup, analyze user behavior, and support campaign performance evaluations. The ideal candidate should have over 4 years of experience in digital marketing analytics and be proficient in tools like GA4 and Looker Studio. Strong communication skills are essential, as you will collaborate with both technical teams and non-technical stakeholders.

Qualifications

• 4+ years of experience in digital marketing analytics, web tracking, or performance marketing.
• Proficient in GA4, Google Tag Manager, UTM structures, and funnel tracking methodologies.
• Familiar with ad platforms like Meta Ads, Google Ads, TikTok Ads and their attribution systems.
• Capable of producing clean dashboards using Looker Studio, Excel, or Google Sheets.
• Solid understanding of event-based tracking and how to work with developers on technical implementation.
• Strong communication skills, including the ability to explain technical requirements to non-technical stakeholders.
• SQL knowledge is a plus.

Responsibilities

• Maintain and optimize Google Analytics 4 (GA4) tracking setup.
• Analyze traffic quality and user behavior to improve conversion and retention.
• Consolidate campaign performance data and evaluate media effectiveness.
• Integrate key metrics with internal CRM/payment systems.
• Build and monitor KPI dashboards for user acquisition and monetization.
• Create and maintain a Tracking Requirements Document for events.
• Collaborate with developers for tracking implementations.
• Build weekly/monthly dashboards and reports.

Skills

Digital marketing analytics

Google Analytics 4 (GA4)

Google Tag Manager

Funnel tracking methodologies

Looker Studio

SQL

Communication skills

Tools

Looker Studio

Excel

Google Sheets

Job description

A leading gaming corporation in Metro Manila is seeking a Digital Marketing Analyst to maintain and optimize their Google Analytics 4 setup, analyze user behavior, and support campaign performance evaluations. The ideal candidate should have over 4 years of experience in digital marketing analytics and be proficient in tools like GA4 and Looker Studio. Strong communication skills are essential, as you will collaborate with both technical teams and non-technical stakeholders.