Growth Analytics & Digital Marketing Specialist

One Visaya Gaming Corporation; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

One Visaya Gaming Corporation is seeking an experienced Digital Analytics Specialist in the Philippines to optimize GA4 tracking, analyze user journeys, and drive data-informed decisions. You will consolidate multi-channel data, build KPI dashboards, and collaborate with developers on tagging plans.

The role focuses on improving registrations, activations, and revenue through robust analytics, attribution modeling, and clear stakeholder communication.

Qualifications

• 4+ years in digital marketing analytics or performance marketing.
• Proficient in GA4, GTM, UTM tracking, and funnel analysis.
• Ability to explain technical requirements to non-technical stakeholders.
• Experience with ad platforms and attribution systems (Meta, Google, TikTok).

Responsibilities

• Maintain and optimize GA4 tracking for key events (registration, clicks, purchases).
• Analyze traffic quality, user journeys, funnel drop-offs, and behaviors.
• Consolidate campaign performance across Facebook, Google, TikTok, and others.
• Evaluate media effectiveness (CTR, CPC, CPR, ROAS) and provide insights.
• Build KPI dashboards to monitor acquisition, activation, monetization trends.
• Collaborate with developers to implement tracking and tagging plans.
• Create and maintain a Tracking Requirements Document for new initiatives.
• Produce weekly/monthly dashboards and reports using Looker Studio, Excel, or GA4.

Skills

Analytics

GA4 expertise

Google Tag Manager

UTM tracking

Funnel tracking

Dashboards

Looker Studio

Stakeholder communication

Campaign attribution

Excel / Google Sheets

Tools

GA4

Google Tag Manager

Looker Studio

Excel

Google Sheets

UTM structures

Job description

One Visaya Gaming Corporation is seeking an experienced Digital Analytics Specialist in the Philippines to optimize GA4 tracking, analyze user journeys, and drive data-informed decisions. You will consolidate multi-channel data, build KPI dashboards, and collaborate with developers on tagging plans.

The role focuses on improving registrations, activations, and revenue through robust analytics, attribution modeling, and clear stakeholder communication.