Group Product Manager (Feminine Protection)

JS Unitrade Merchandise, Inc.; Cebu City; On-site; PHP 1,200,000 - 2,100,000; Full time

Job summary

JS Unitrade Merchandise, Inc. seeks a Group Product Manager to lead the growth of Charmee Feminine Protection and Petpers Pet Care. You will shape brand strategy, drive commercial success, and launch high-impact products.

You will oversee cross-functional teams, manage budgets, and translate consumer insights into winning campaigns across traditional and digital channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Management (MBA an advantage).
• 10+ years in Brand/Product/Category Management in FMCG or consumer goods.
• Minimum 5 years of people leadership.
• Proven success launching and growing well-known consumer brands and products.
• Strong background in consumer insights, market research, packaging development, claims substantiation, and commercial execution.
• Experience leading integrated marketing campaigns with strong digital and e-Commerce capabilities.
• Excellent business acumen with forecasting, budget management, and performance analysis.
• Exceptional leadership, communication, stakeholder management, and influencing skills.
• Strategic, analytical, innovative, and highly collaborative.

Responsibilities

• Develop and lead the overall brand and category strategy for Charmee and Petpers.
• Analyze consumer insights, shopper behavior, market trends, and competitive activity to identify growth opportunities.
• Create and execute winning go-to-market strategies for new products, relaunches, and promotions.
• Lead integrated marketing campaigns across traditional, digital, media, and e-Commerce channels.
• Monitor portfolio performance through sales, market share, distribution, trade execution, inventory health, and campaign effectiveness.
• Manage annual forecasts, A&P budgets, and business performance reviews.
• Collaborate with Sales, Supply Chain, Finance, Procurement, CCSD, and external partners including creative, media, PR, and research agencies.
• Lead, coach, and develop Brand Managers and Assistant Brand Managers while fostering a high-performing, consumer-centric culture.

Skills

Brand management

Product management

Category management

People leadership

Market research

Go-to-market strategy

Digital & e-Commerce

Education

Bachelor's degree in Marketing, Business Administration, Communications, Management

Job description

Drive the Growth of Charmee & Petpers

Are you a strategic marketing leader with a passion for building brands that consumers love? We’re looking for a Group Product Manager to lead the growth of Charmee Feminine Protection and Petpers Pet Care —two trusted brands with exciting opportunities for innovation and expansion.

In this leadership role, you’ll shape brand strategy, drive commercial success, lead high-impact product launches, and inspire cross-functional teams to deliver exceptional business results.

What You’ll Do

• Develop and lead the overall brand and category strategy for Charmee and Petpers, aligning with business goals and market opportunities.
• Analyze consumer insights, shopper behavior, market trends, and competitive activity to identify growth opportunities.
• Create and execute winning go-to-market strategies for new products, relaunches, and promotional initiatives.
• Lead integrated marketing campaigns across traditional, digital, media, and e-Commerce channels.
• Monitor portfolio performance through sales, market share, distribution, trade execution, inventory health, and campaign effectiveness.
• Manage annual forecasts, A&P budgets, and business performance reviews.
• Collaborate closely with Sales, Supply Chain, Finance, Procurement, CCSD, and external partners including creative, media, PR, and research agencies.
• Lead, coach, and develop Brand Managers and Assistant Brand Managers while fostering a high-performing, consumer-centric culture.

What We’re Looking For

• Bachelor’s Degree in Marketing, Business Administration, Communications, Management, or a related field. MBA is an advantage.
• At least 10 years of experience in Brand Management, Product Management, or Category Management within FMCG or consumer goods.
• Minimum 5 years of people leadership experience.
• Proven success in launching and growing well-known consumer brands and products.
• Strong background in consumer insights, market research, packaging development, claims substantiation, and commercial execution.
• Experience leading integrated marketing campaigns with strong digital and e-Commerce capabilities.
• Excellent business acumen with experience in forecasting, budget management, and performance analysis.
• Exceptional leadership, communication, stakeholder management, and influencing skills.
• Strategic, analytical, innovative, and highly collaborative.

Why Join Us?

• Lead two of the country’s growing consumer brands.
• Influence business strategy and shape the future of the category.
• Work with empowered, cross-functional teams in a dynamic FMCG environment.
• Enjoy meaningful career growth, leadership opportunities, and the chance to make a lasting impact.