Group Marketing Manager – Digital, Brand & CRM

Private Advertiser; Metro Manila; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

Private Advertiser is seeking an experienced Group Marketing Manager to lead the marketing function across multiple companies in the group. Based in Ortigas, Metro Manila, this full-time, office-based role demands ownership of digital, CRM, branding and offline marketing initiatives.

You will coordinate campaigns, build marketing systems, manage budgets and work with senior management to drive growth across diverse industries. Strong English communication and multi-brand management are essential.

Qualifications

• 5+ years’ experience in marketing, ideally including a management role.
• Strong digital marketing and performance advertising experience.
• Experience building or managing CRM systems and marketing automation.
• Strong understanding of branding and brand positioning.
• Experience managing websites, SEO, social media and content.
• Experience coordinating print, signage and promotional materials.
• Strong project management and organisational skills.
• Excellent English communication skills.
• Ability to manage multiple companies, brands and priorities simultaneously.
• Comfortable working directly with senior management.

Responsibilities

• Manage digital & performance marketing campaigns across channels (Facebook/Meta, Google, Instagram, etc.).
• Lead CRM systems development, marketing funnels and automated campaigns.
• Build and protect brand images across multiple group companies; ensure consistent branding.
• Oversee print and offline marketing materials and vendor coordination.
• Develop marketing plans, budgets and weekly/monthly performance reports.
• Collaborate with sales, admissions, recruitment, operations and management teams.

Skills

Digital marketing

Performance advertising

CRM systems

Brand management

Project management

English communication

Multi-brand management

Job description

Location: Ortigas, Metro Manila

Employment: Full-Time | Office-Based - CAN START ASAP

We are looking for an experienced, highly organised and hands-on Group Marketing Manager to manage the complete marketing function across multiple companies operating under the same group.

The group has interests across several industries, including education and training, recruitment and employment services, hospitality, and other growing business ventures. This is not simply a social media or digital advertising position. We are looking for someone who can take ownership of multiple brands, marketing systems and overall marketing execution.

Key Responsibilities:

Digital & Performance Marketing

• Manage Meta, Facebook, Instagram, Google and other digital advertising campaigns.

• Manage social media strategy, content calendars and campaign execution.

• Monitor leads, conversions, cost per lead, advertising spend and ROI.

• Manage SEO, websites, landing pages and online reputation.

• Coordinate designers, content creators, videographers and other marketing resources.

CRM & Marketing Systems

• Build, implement and continuously improve CRM systems and marketing funnels.

• Develop automated lead follow-up, email and SMS campaigns.

• Ensure leads are properly captured, allocated, tracked and followed through to conversion.

• Work closely with sales, admissions, recruitment, operations and management teams.

Brand Management

• Build and protect the brand image of multiple companies within the group.

• Maintain consistent branding across websites, social media, offices, advertising and printed materials.

• Develop campaigns, promotions and brand strategies for each business.

• Review and approve marketing materials before publication.

• Adapt marketing strategies to suit different industries, audiences and business objectives.

Print & Offline Marketing

• Coordinate and order brochures, flyers, banners, signage, business cards, promotional merchandise and other printed materials.

• Liaise with printers and suppliers, negotiate pricing and ensure quality and timely delivery.

• Support events, expos, promotions, launches and corporate activities across the group.

Management & Reporting

• Develop marketing plans and budgets for each company and brand.

• Manage internal marketing staff and external agencies and suppliers.

• Provide management with clear weekly and monthly reports.

• Track marketing performance, budgets, deadlines and deliverables.

• Take ownership of projects and ensure marketing activities are completed without requiring constant management follow-up.
  

What We Are Looking For

• 5+ years’ experience in marketing, ideally including a management role.

• Strong digital marketing and performance advertising experience.

• Practical experience building or managing CRM systems and marketing automation.

• Strong understanding of branding and brand positioning.

• Experience managing websites, SEO, social media and content.

• Experience coordinating print, signage and promotional materials.

• Strong project management and organisational skills.

• Excellent English communication skills.

• Ability to manage multiple companies, brands and priorities simultaneously.

• Comfortable working directly with senior management.

• Experience working across multiple industries or business units will be highly regarded.
  

The Person We Want

We are looking for someone who is creative, commercially minded, technically capable and extremely organised.

You should be equally comfortable developing a brand strategy, reviewing a Facebook campaign, building a CRM workflow, briefing a designer, negotiating with a printer and presenting marketing performance to management.

Most importantly, we want someone who will take ownership of the marketing function and get things done.