Google & Meta Ads Manager – E-Commerce

Adaptive Teams; Quezon City; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Own paid growth across Google & Meta

Job summary

Adaptive Teams is seeking a performance-driven Advertising Manager to own, optimize, and scale paid campaigns across Google and Meta for a growing e-commerce consumer products business. You’ll live in the numbers, test creatives, and push for profitability with every advertising dollar.

Based in the Philippines (fully remote), you’ll collaborate with e-commerce and creative teams to drive revenue, ROAS, and customer acquisition while managing budgets and tracking performance with GA4 and

Qualifications

• Proven hands-on experience managing Google Ads and Meta Ads.
• Strong e-commerce or DTC advertising experience.
• Solid understanding of ROAS, CAC/CPA, CTR, CVR, CPC, and other performance metrics.
• Experience with GA4, conversion tracking, pixels, and attribution.
• Comfortable managing meaningful advertising budgets and making data-driven decisions.

Responsibilities

• Own and optimize paid advertising campaigns across Google and Meta.
• Build campaigns focused on revenue, ROAS, CAC, and profitability.
• Manage budgets, bids, audiences, and campaign structure.
• Monitor daily performance and identify opportunities or issues.
• Test creatives, copy, audiences, landing pages, and strategies.
• Manage Google Shopping, Search, Performance Max, remarketing, and related campaigns.
• Manage Meta prospecting, retargeting, and conversion campaigns.
• Provide clear, actionable performance reporting.
• Collaborate with e-commerce and creative teams to improve conversion and campaign performance.
• Scale winning campaigns while controlling acquisition costs.

Skills

Google Ads

Meta Ads

E-commerce or DTC advertising

ROAS, CAC/CPA, CTR, CVR, CPC

GA4, conversion tracking, attribution

Pixels and attribution modeling

Budget management

Testing & optimization

Performance reporting

Campaign strategy

Education

Bachelor’s degree in Marketing or related field

Tools

Google Merchant Center

Job description

Turn ad spend into profitable growth.

We’re looking for a performance-driven advertising manager to own, optimize, and scale paid campaigns across Google and Meta for an e-commerce consumer products business. You’ll live in the numbers—testing creative, finding opportunities, and making every advertising dollar work harder.

Location: Philippines - Fully Remote

Your Mission: Day to Day Responsibilities

• Manage and optimize paid advertising campaigns across Google and Meta.

• Build campaigns focused on revenue, ROAS, customer acquisition, and profitable growth.

• Manage budgets, bids, audiences, targeting, and campaign structure.

• Monitor daily performance and quickly identify opportunities or issues.

• Test creative, copy, audiences, landing pages, and campaign strategies.

• Manage Google Shopping, Search, Performance Max, remarketing, and relevant campaign types.

• Manage Meta prospecting, retargeting, and conversion campaigns.

• Analyze performance and provide clear, actionable reporting.

• Collaborate with e-commerce and creative teams to improve conversion and campaign performance.

• Scale winning campaigns while controlling acquisition costs and profitability.

Your Toolbox: Skills to be Successful

• Proven hands-on experience managing Google Ads and Meta Ads.

• Strong e-commerce or DTC advertising experience.

• Solid understanding of ROAS, CAC/CPA, CTR, CVR, CPC, and other performance metrics.

• Experience with Google Merchant Center and product-feed advertising.

• Strong analytical skills and confidence working with performance data.

• Experience with GA4, conversion tracking, pixels, and attribution.

• Comfortable managing meaningful advertising budgets and making data-driven decisions.

• Strong testing and optimization mindset.

• Experience advertising consumer products is a plus.

Your Perks: What's in it for you

• Take ownership of paid growth across two of the biggest advertising platforms.

• Work with a broad portfolio of consumer and e-commerce products.

• Test, learn, optimize, and scale—without getting buried in unnecessary process.

• See a direct connection between your decisions, ad spend, and revenue.

• Work alongside e-commerce and creative teams in a fast-moving environment.

Why Adaptive Teams?

At Adaptive Teams, we don’t just fill positions – we create pathways to success. Whether you’re a seasoned pro or just starting out, we’re here to help you grow, innovate, and make an impact. If you’re looking for exciting opportunities and, a team that’s as passionate as you are, this is the place to be.