Google and Facebook Ads Specialist (Ecommerce) - Remote, Full time

Hammerjack Pty Ltd

Philippines

Remote

PHP 1,134,000 - 1,890,000

Full time

2 days ago

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Benefits offered by this job

Quarterly bonuses

HMO and paid time off

Fully remote (Philippines-based)

Salary in USD

Job summary

Orca Brands in the Philippines is hiring a media buyer to manage Google Ads and Meta campaigns for multiple brands. You will build, test, and optimize high-volume campaigns, collaborate with creative teams, and focus on cutting waste while driving total sales.

The role emphasizes growth, quarterly bonuses, and ongoing salary increases based on performance. You’ll work fully remotely from the Philippines with a supportive, high‑growth marketing team.

Qualifications

At least 2 years hands-on experience managing Google Ads and Facebook/Meta Ads with demonstrable results.
Proven ability to drive DTC ad spend, with clear CPA, ROAS, revenue, and scale numbers.
Independent thinker who builds strategy from data, not just follow instructions.
Full ownership to fix budgets, bids, audiences, structure, or creative without needing constant approvals.
High standards and attention to detail; never settle for mediocrity.
Fast and reliable; able to move quickly while maintaining quality.
Strong knowledge of Google Ads campaign types, bidding, extensions, and targeting.
Strong understanding of Meta campaign structure, bidding, audiences, and learning phase.
Ability to write ads that convert and explain why a winner works.
Hungry to grow and proactively identify opportunities rather than waiting to be told.

Responsibilities

Own end-to-end strategy and execution for assigned products across Google Ads and Meta, aligned to ROAS and net profit targets.
Allocate budgets across platforms and product lines based on incremental performance and efficiency.
Take full ownership of campaigns, scaling SKUs toward max-spend as performance proves.
Manage campaign budgets to protect ROI and flag pacing or efficiency risks.
Set up, launch, and manage Search, Performance Max, Shopping, Display, and YouTube campaigns in Google Ads.
Structure and scale non-branded campaigns; conduct keyword research and manage negative keywords.
Write and test headlines/descriptions; manage ad extensions, assets, and asset groups.
Set up campaigns on Meta; evaluate CBO/ABO and audience/placement strategies; manage catalog and dynamic ads.
Run structured tests on ads, campaigns, audiences, and placements; write converting copy and explain why it works.
Collaborate with creative/ecom teams on assets and offers; keep spend trackers accurate and up to date.
Monitor metrics like CTR, CPC, CPA, conversion rate, ROAS, MER; report and adjust as needed.

Skills

Google Ads

Facebook Ads

ROAS optimization

Budget management

A/B testing

Ad copywriting

Analytical thinking

English proficiency

Tools

Northbeam

Triple Whale

Job description

About Us

We are a DTC company selling wellness supplements, hair tools, home products, and power tools in the US. We are hiring a media buyer to run Google and Facebook ads for our brands.

We’re hiring a rockstar Media Buyer

If you know exactly what you're doing in Google and Meta Ads, you can show real results you've driven, and you get bored when things are easy, read on. This role is not for average performers.

Role Summary

You will manage Google Ads and Facebook (Meta) ads for the brands under Orca Brands: SRI Labs, SRI Wellness, SRI Home, and Cyber Power Tools.

Day to day, you will build and structure campaigns, launch ads at high volume, run tests, adjust bids and budgets, work with the creative team on new ads, create ad copies that convert, and keep trackers up to date.

The goal for this role is growth. We are not looking for someone to keep the accounts steady. We want someone who can cut wasted spend and increase total sales at the same time.

Why this role is different

Generous bonus and salary increases. You earn incentives quarterly if you hit your targets and we also increase your salary twice a year depending on performance.
We invest in you. Courses, mentorship, and hands‑on training from top creative and marketing talent. You'll leave every quarter sharper than you started.
Products you'll actually care about. A wide and growing portfolio means you get to work on brands and products you're excited about, with new product launches regularly.
You're building the foundation. Our mission is to build iconic brands consumers love and trust. A great media buyer helps those products reach the world.

What you'll do:

Campaign strategy and ownership

Own end-to-end strategy and execution for assigned products across both Google Ads and Meta, aligned to ROAS and net profit targets
Allocate budget between platforms, campaign types, and products based on incremental performance, not last‑click convenience
Take complete ownership of assigned products, scaling from smaller SKUs toward max‑spend products as performance is proven
Manage campaign budgets to protect ROI, and flag pacing or efficiency risks before they become problems

Google Ads

Set up, launch, and manage Search, Performance Max, Demand Gen, Shopping, Display, and YouTube campaigns
Structure and scale non‑branded (cold, top‑of‑funnel) campaigns
Conduct in-depth keyword research and maintain negative keyword strategies to cut waste
Write and test headlines and descriptions; manage ad extensions, assets, and asset groups

Facebook Ads

Set up, launch, and manage campaigns on Meta
Manage and evaluate campaign structure: CBO and ABO, testing versus scaling separation, audience and placement strategy
Upload ads at high daily volume across accounts, correctly named, structured, and tracked
Manage catalog and dynamic product ads, plus partnership/whitelisted ads setup

Creative and reporting

Run structured tests on ads, campaign types, objectives, audiences, and placements
Write ads that convert, and be able to explain why a winning ad won
Work with the creative and ecom teams on assets, offers, and launches
Keep the spend sheet and your trackers accurate and up to date
Watch CTR, CPC, CPA, conversion rate, ROAS, and MER daily, and act on what you see
Tell the Dev team when tracking looks broken, and follow it through until it is fixed

Qualifications

At least 2 years hands‑on experience managing both Google Ads and Facebook/Meta Ads, with results you can show us
Proven results: You've managed meaningful DTC ad spend and can walk us through the numbers you actually moved: CPA, ROAS, revenue, and scale.
Independent thinker: You don't just carry out instructions from above. You look at the data, form your own point of view, and build the strategy yourself.
Full ownership: You find what needs fixing and fix it, whether that's budgets, bids, audiences, structure, or creative, without waiting for approval on every change.
High standards: You care about the details and will never settle for good enough.
Fast and reliable: You move quickly without cutting corners, and people can count on you to follow through.
You know Google Ads campaign types, bidding strategies, extensions, and targeting well
You understand Meta campaign structure, bidding, audiences, and the learning phase
You can write ad copy that converts
You are hungry. You want to grow, and you move without being pushed.
You show your thinking. We need to be able to trust how you reach a decision, which means explaining your reasoning and telling us when something is not working before we find out ourselves.
You work well on your own and with a team
Strong English, written and spoken