Google Ads PPC Specialist

vamasters, Inc.; Manila; On-site; PHP 500,000 - 750,000; Full time

Job summary

vamasters, Inc. seeks an experienced Google Ads PPC Specialist to own paid search for our Shopify store. The role audits, restructures, and scales D2C campaigns to lift conversions and revenue, then expands to B2B and OEM lead generation.

The candidate is analytical, proactive, and comfortable owning strategy and hands-on execution to drive growth.

Qualifications

• 4+ years actively managing Google Ads for Shopify e‑commerce stores.
• Proven record of lifting D2C conversion rates and revenue efficiency.
• Solid understanding of D2C funnels and buyer behavior.
• Background in B2B demand generation and lead generation funnels.
• Technical fluency with GA4, UTM, Enhanced Conversions, and remarketing.
• Experience using SEMrush, SimilarWeb, or Keyword Planner for analysis.
• Strong data analytics to translate campaign data into decisions.
• Dependable, meticulous, and self‑sufficient.
• Strong written and spoken communication.

Responsibilities

• Audit, restructure, and scale campaigns across Performance Max, Google Shopping, and Search.
• Refine Shopping feed: titles, attributes, categories, and labels.
• Apply negative keywords and placement exclusions.
• Audit and strengthen GA4 tracking and Enhanced Conversions.
• Build and launch targeted B2B and OEM campaigns for leads and RFQs.
• Set up segmentation between consumer and business buyers.
• Refine B2B lead funnels to reduce CAC and improve quality.
• Ongoing keyword, search term, auction insight, and asset optimizations.
• Deliver performance reports with insights and budget recommendations.
• Communicate performance shifts and growth opportunities.

Skills

Google Ads

Shopify Stores

Performance Max

GA4 Tracking

UTM Parameters

Enhanced Conversions

Keyword Tools

Data Analytics

Lead Gen Funnels

Communication Skills

Tools

SEMrush

SimilarWeb

Google Keyword Planner

Job description

Job Summary

We're keen to bring on an experienced Google Ads PPC Specialist to own paid search for our Shopify store. The immediate priority is auditing, restructuring, and scaling our direct-to-consumer campaigns to raise conversion rates and grow revenue. Once D2C performance targets are met, the role extends into building and scaling our B2B and industrial OEM lead generation campaigns. We want someone analytical and proactive who is comfortable owning both strategy and hands-on execution.

Key Responsibilities

• Audit, restructure, and scale existing Performance Max, Google Shopping, and Search campaigns to drive revenue and conversion rate growth

• Refine the Google Shopping product feed, including titles, attributes, categories, and custom labels, to capture high-intent traffic

• Apply negative keyword strategies and placement exclusions to cut wasted ad spend

• Audit and strengthen conversion tracking across GA4 and Enhanced Conversions to ensure accurate purchase attribution

• Build and launch targeted B2B and OEM campaigns to generate qualified leads, form fills, and RFQs

• Set up strict campaign and audience segmentation between consumer search traffic and business buyers

• Refine B2B lead funnels to reduce cost per acquisition and raise lead quality

• Carry out ongoing keyword, search term, auction insight, and Performance Max creative asset optimizations

• Deliver performance reports covering key metrics, learnings, and strategic recommendations for budget scaling

• Communicate proactively about performance shifts, strategy changes, and growth opportunities

Mandatory Skills

• 4+ years actively managing Google Ads for Shopify e-commerce stores, including Performance Max, Google Shopping, and Search

• Proven record of directly lifting D2C conversion rates and revenue efficiency

• Solid understanding of D2C e-commerce funnels and buyer behavior

• Background in B2B demand generation and lead generation funnels

• Technical fluency with GA4, UTM parameters, tags, Enhanced Conversions, and remarketing

• Hands-on experience with SEMrush, SimilarWeb, or Google Keyword Planner for keyword gap analysis

• Strong data analytics skills with the ability to turn campaign data into clear decisions

• Dependable, meticulous, and self-sufficient

• Strong communication skills, both written and spoken

Preferred Skills

• Experience marketing arts, crafts, or DIY consumer products

• Background in or knowledge of OEM and industrial markets

• Experience with B2B lifecycle marketing

• Familiarity with conversion rate optimization and landing page testing

• Ability to balance multiple campaign priorities at once

Why Join Us

This is a high-impact role where your work is judged directly by revenue and efficiency gains, not activity. You'll hold real ownership over strategy and budget decisions, with the chance to widen the role's scope as results come in. If you enjoy building campaigns from the data up and watching the numbers move, you'll have plenty of room to do your best work here.