Go-To-Market Engineer

Strider; Mexico; On-site; PHP 7,524,000 - 11,285,000; Full time

Job summary

Strider is seeking an experienced GTM/Salesforce integration lead to design and deliver scalable, Salesforce-driven go-to-market systems. You will own end-to-end implementations spanning Salesforce, HubSpot, Gong, and automation tools, driving reliability and performance across the tech stack.

You will collaborate with Marketing, Sales, CX, and Finance to ensure system alignment, manage UAT, and guide deployments while leveraging declarative approaches and Apex only when essential.

Qualifications

• 5-7 years of professional experience in GTM/CRM/automation roles.
• Certifications: Salesforce Platform App Builder; Salesforce Platform Developer I.
• Deep understanding of Salesforce Sales Cloud and GTM processes in B2B or PLG SaaS environments.
• Experience with GTM integration and data flow across Salesforce, HubSpot, and middleware.
• Experience with HubSpot (Marketing) and integration tools like Zapier or Make.
• Experience with Salesforce, Salesforce Flow, and Salesforce Sales Cloud.
• Familiarity with CRM systems, data models, APIs, and SQL.
• Ability to design scalable GTM systems and automation workflows.
• Strong written and spoken English communication skills.

Responsibilities

• Lead build efforts for go-to-market systems and solutions.
• Translate architecture into technical requirements and end-to-end GTM implementations.
• Refactor legacy systems and implement scalable automation for reliability.
• Design and deliver Go-to-Market Engineering & Delivery initiatives.
• Develop and optimize Salesforce Flows and multi-tool integrations.
• Implement automated workflows across Clay, Gong, HubSpot to streamline journeys.
• Create trigger-based lead enrichment and prioritization logic.
• Map GTM processes and identify system gaps for scalability and performance.
• Prioritize declarative configurations; use Apex only when necessary.
• Oversee integrations, APIs, and middleware usage (Make, Zapier).
• Provide technical guidance on system capabilities and trade-offs.
• Document requirements, manage UAT, support deployments, validate releases.
• Collaborate with Finance, Marketing, Sales, and CX Ops for lifecycle alignment.

Skills

Salesforce Sales Cloud

GTM processes

CRM data models

APIs

SQL

Communication skills

Lead enrichment

Education

Bachelor's Degree

Tools

Zapier

Make

HubSpot

Gong

Zuora

Job description

Requirements

Must-haves

• 5-7 years of professional experience
• Required Certifications: Salesforce Platform App Builder; Salesforce Platform Developer I
• Deep understanding of Salesforce Sales Cloud and GTM processes in B2B or PLG SaaS environments
• Experience with GTM integration, orchestrating data flow between Salesforce, HubSpot, and at least one other middleware or automation tool (Zapier, Make, etc)
• Experience with HubSpot (Marketing)
• Experience with integration tools like Zapier
• Experience with Salesforce, Salesforce Flow, and Salesforce Sales Cloud
• Familiarity with CRM systems, data models, APIs, and SQL
• Ability to design and deliver scalable GTM systems and automation workflows
• Deep knowledge of Salesforce declarative tools and automation best practices
• Strong communication skills in both spoken and written English

Nice-to-haves

• Startup experience
• Experience with Zora (Finance)
• Experience with integration tools like Make
• Experience with Gong, TurnZero and Guru
• Certifications: Salesforce Data Architect; Salesforce Sharing and Visibility Architect
• Experience with Apex
• Experience with Clay, HubSpot, Gong, ChurnZero, Wrike, DocuSign, Zuora, Guru, Slack, Google Workspace
• Experience with Make.com, Zapier, Xappex G-Connector
• Bachelor's Degree

What you will work on

• Act as lead builder for go-to-market systems and solutions
• Translate architectural direction into technical requirements and end-to-end GTM implementations
• Refactor legacy systems and implement scalable automation to improve reliability
• Go-to-Market Engineering & Delivery
• Build and optimize complex Salesforce Flows and integrations within a multi-tool GTM ecosystem
• Design and implement automated workflows across systems (Clay, Gong, HubSpot) to streamline customer journeys
• Develop trigger-based logic combining fit, intent, and engagement signals for lead enrichment and prioritization
• Map GTM processes, identify system gaps, and implement improvements for scalability and performance
• Prioritize declarative configurations and use Apex only when necessary
• Integration & Systems Connectivity
• Design and manage integrations prioritizing native connections and leveraging APIs or middleware (Make.com, Zapier) when needed
• Assess current system architecture and propose scalable technical solutions
• Provide technical guidance on system capabilities, constraints, and trade-offs
• Operations & Delivery Excellence
• Execute sprint tasks and contribute to larger roadmap initiatives
• Document requirements, manage UAT processes, support deployments, and validate releases
• Collaborate with Finance, Marketing, Sales, and CX Ops to ensure system alignment across the lifecycle
• Communicate technical updates clearly to non-technical stakeholders
• Core: Salesforce, Clay, HubSpot, Gong, ChurnZero, Wrike, DocuSign, Zuora, Guru, Slack, and Google Workspace