Global Marketing Manager

Open iT; Lucena; On-site; PHP 9,404,000 - 14,420,000; Full time

Job summary

Open iT is seeking an experienced Global Marketing Manager to lead the global marketing function, owning strategy, pipeline, budget, and team leadership in a sophisticated enterprise software environment. The role collaborates with Sales and executives to drive growth across regions.

The ideal candidate will have 10+ years in B2B marketing, with a proven track record of revenue impact, targeting long-cycle deals, and strong messaging across multiple regions.

Qualifications

• 10+ years in B2B marketing, enterprise software or SaaS.
• 5+ years leading a marketing team and driving revenue impact.
• Proven track record owning pipeline targets and ROI-driven budgets.
• Experience in complex, long-cycle enterprise sales with multiple stakeholders.
• Strong positioning, messaging, and demand generation capabilities.
• Experience collaborating with Sales across regions/global markets.

Responsibilities

• Own the global marketing strategy and pipeline targets.
• Develop and manage the annual marketing plan and budget.
• Lead, coach, and develop the global marketing team and agencies.
• Partner with Sales on target accounts and pipeline reviews.
• Own positioning, messaging, and content direction.
• Oversee multi-channel marketing across ABM, digital, events and partners.
• Identify new markets and customer segments with leadership.
• Build customer proof with case studies and ROI stories.
• Report marketing impact to senior leadership.

Skills

Leadership

Pipeline ownership

Go-to-market strategy

Demand generation

Budget management

Strategic planning

Cross-functional collaboration

Tools

Salesforce

HubSpot

Dynamics

Mailchimp

ZoomInfo

Apollo

Job description

We are seeking an experienced Global Marketing Manager to lead our global marketing function. This role is responsible for marketing strategy, pipeline contribution, team leadership, positioning, and budget ownership. The successful candidate will work closely with Sales and executive leadership to drive growth in a complex, enterprise B2B environment with high-value opportunities, long sales cycles, and multiple stakeholders.

This is primarily a leadership role, with hands-on involvement when needed.

Key Responsibilities:

• Own the global marketing strategy and marketing-sourced and marketing-influenced pipeline targets.
• Develop and manage the annual marketing plan and budget, reallocating resources based on performance and ROI.
• Lead, hire, coach, and develop the global marketing team and manage external agencies and partners.
• Partner with Sales leadership on target accounts, opportunity definitions, follow-up standards, and pipeline reviews.
• Own Open iT's positioning, messaging, competitive strategy, and content direction.
• Set the strategy across account-based marketing, digital, events, partner, customer, and content marketing, and hold the team accountable for delivery.
• Identify and validate new markets, industries, and customer segments with leadership.
• Build strong customer proof, including case studies, references, and quantified ROI stories.
• Report marketing performance and business impact regularly to senior leadership.

Required Qualifications:

• 10+ years of B2B marketing experience, preferably in enterprise software, SaaS, or technical software.
• 5+ years of experience leading and developing a marketing team.
• Proven experience owning pipeline targets and demonstrating marketing impact on revenue.
• Experience managing marketing budgets and making investment decisions based on results.
• Strong experience in enterprise, high-value, long-cycle B2B sales environments.
• Experience partnering closely with Sales on pipeline generation and target accounts.
• Strong background in positioning, messaging, demand generation, and go-to market strategy.
• Experience marketing across multiple regions or global markets.
• Familiarity with CRM, marketing automation and sales intelligence tools such as Salesforce, HubSpot, Dynamics, Mailchimp, Apollo, or ZoomInfo.
• Excellent leadership, analytical, communication and stakeholder-management skills.

Preferred Qualifications:

• Experience in software license management, engineering software, software asset management, or related technical markets.
• Experience marketing to engineering-intensive industries.
• Experience with account-based marketing and new market development.
• Experience managing global or distributed teams.

Location:

Global; preferably near an Open iT office. Collaboration across multiple time zones and occasional international travel may be required.