Global Brand Strategy Lead — Campaigns & Alignment

Blaseek; Taguig; On-site; PHP 1,000,000 - 1,800,000; Full time

Job summary

Blaseek is seeking a Global Brand Manager to support the development and consistent application of brand strategy across markets. The role connects global brand direction with practical guidance for regional and local teams, helping ensure campaigns and brand experiences are coherent and relevant.

You will develop guidelines, coordinate regional campaigns, and monitor brand health, presenting insights to stakeholders and ensuring brand alignment across markets.

Qualifications

• Relevant experience in brand management, strategic marketing, or integrated communications.
• Experience translating brand strategy into campaigns or guidance used by other teams.
• Strong understanding of consumer insights, brand performance, and cross-market collaboration.
• Confident stakeholder management, project coordination, and presentation skills.
• Strong written and spoken English.

Responsibilities

• Contribute to brand strategy, positioning, messaging, and campaign planning.
• Develop and maintain brand guidelines, toolkits, and other materials for regional and local teams.
• Work with market stakeholders and agency partners to align campaigns with the agreed brand direction.
• Review brand initiatives and recommend improvements based on consumer, market, and performance insights.
• Coordinate cross-functional projects and help resolve inconsistencies in brand execution.
• Monitor brand health and campaign results, and present findings and recommendations to stakeholders.

Skills

Brand management

Strategic marketing

Campaign planning

Guidelines development

Stakeholder management

English communication

Job description

Blaseek is seeking a Global Brand Manager to support the development and consistent application of brand strategy across markets. The role connects global brand direction with practical guidance for regional and local teams, helping ensure campaigns and brand experiences are coherent and relevant.

You will develop guidelines, coordinate regional campaigns, and monitor brand health, presenting insights to stakeholders and ensuring brand alignment across markets.