General Trade Marketing Lead

Trade Mastermind Ltd; Taguig; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Michael Page in Taguig is seeking a skilled Trade Marketing Manager to lead General Trade initiatives for a global FMCG client. You will design strategies, manage budgets, and collaborate with sales teams to grow market share across channels.

The role offers a permanent position in a dynamic, cross-functional environment with a focus on brand-aligned promotions and measurable impact.

Qualifications

• Proven experience in trade marketing within the FMCG industry.
• Strong skills in developing and implementing marketing strategies.
• Experience in analysing market trends and customer insights.
• Ability to collaborate effectively with sales teams and trade partners.
• Excellent communication and organisational skills.
• Proficiency in managing budgets and resources for marketing activities.
• Familiarity with the general trade channel in the FMCG industry.

Responsibilities

• Design and implement trade marketing strategies to support sales objectives in general trade.
• Collaborate with the sales team to develop promotional campaigns and initiatives.
• Analyse market trends and customer insights to optimise marketing activities.
• Manage budgets and allocate resources effectively for trade marketing activities.
• Monitor and evaluate the performance of marketing campaigns and promotions.
• Build and maintain strong relationships with key trade partners.
• Provide training and support to the sales team on marketing strategies and tools.
• Ensure alignment of marketing initiatives with brand objectives and guidelines.

Skills

Trade marketing

FMCG

Budget management

Market analysis

Collaboration

Communication

Organisational skills

General Trade channel

Job description

• Join a global FMCG company with strong growth ambitions.
• Drive impactful initiatives across the General Trade channel.

About Our Client

Our client is a global FMCG company with a growing footprint across international markets and a diverse portfolio of consumer brands.

Job Description

• Design and implement trade marketing strategies to support sales objectives in general trade.
• Collaborate with the sales team to develop promotional campaigns and initiatives.
• Analyse market trends and customer insights to optimise marketing activities.
• Manage budgets and allocate resources effectively for trade marketing activities.
• Monitor and evaluate the performance of marketing campaigns and promotions.
• Build and maintain strong relationships with key trade partners.
• Provide training and support to the sales team on marketing strategies and tools.
• Ensure alignment of marketing initiatives with brand objectives and guidelines.

The Successful Applicant

A successful Trade Marketing Manager for General Trade should have:

• Proven experience in trade marketing within the FMCG industry.
• Strong skills in developing and implementing marketing strategies.
• Experience in analysing market trends and customer insights.
• Ability to collaborate effectively with sales teams and trade partners.
• Excellent communication and organisational skills.
• Proficiency in managing budgets and resources for marketing activities.
• Familiarity with the general trade channel in the FMCG industry.

What's on Offer

• Permanent role based in Taguig.

If you have the expertise and passion for trade marketing in the FMCG industry, we encourage you to apply for this opportunity.