Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Consumer sector to hire a General Manager. This opportunity is based in the Philippines and offers a strategic leadership role responsible for driving business growth, operational excellence, and long-term expansion within the affordable and mid-market residential real estate development industry.
Position Overview
Lead the organisation's overall business operations while driving business development, land acquisition, and strategic expansion initiatives across the housing development portfolio.
Deliver sustainable growth, profitability, and operational excellence by overseeing all core business functions and strengthening the company's market position.
Key Responsibilities
Business Development and Corporate Growth - Primary Responsibility
- Identify, evaluate, and secure new affordable housing development opportunities.
- Source potential land acquisitions, joint ventures, and strategic development partnerships.
- Establish and maintain relationships with landowners, brokers, investors, local government units, financial institutions, and key industry stakeholders.
- Evaluate project feasibility, including land acquisition costs, development expenses, pricing, market demand, and projected profitability.
- Develop business proposals and negotiate commercial terms for potential projects.
- Build and maintain a strong pipeline of future developments to support sustained business expansion.
- Explore opportunities to penetrate new geographic markets and housing segments.
- Develop and execute business development strategies in alignment with the company's overall growth objectives and the President/CEO's direction.
General Management and Business Operations
- Oversee the company's overall business operations and ensure effective execution across all departments.
- Manage financial and operational performance against established business targets.
- Establish efficient operational systems, procedures, and accountability measures.
- Monitor revenues, expenses, cash flow, profitability, and working capital.
- Lead department heads and ensure alignment with corporate objectives.
- Provide regular management reports, business performance updates, and strategic recommendations to the President/CEO.
Sales and Marketing Management
- Oversee the company's sales and marketing operations to achieve revenue and sales targets.
- Develop sales strategies, pricing structures, and payment schemes.
- Manage internal sales teams, brokers, and external marketing partners.
- Monitor sales performance, reservations, conversion rates, and collection efficiency.
- Implement strategies to improve market penetration, sales conversion, and project absorption.
- Ensure sales commitments are aligned with available project inventory and financing requirements.
Pag-IBIG / HDMF Financing and Mortgage Takeouts
- Oversee the end-to-end Pag-IBIG housing loan takeout process.
- Ensure buyers meet the necessary qualifications for HDMF financing.
- Supervise loan documentation, submission, processing, and approval.
- Manage loan restructuring and resolve financing-related concerns.
- Ensure compliance with Pag-IBIG requirements, policies, and documentation standards.
- Improve mortgage takeout conversion and loan approval rates.
- Coordinate directly with Pag-IBIG and other financial institutions to facilitate housing loan processing and takeouts.
- Ensure timely conversion of buyer receivables into cash through successful mortgage takeouts.
Billing, Collections, and Financial Management
- Oversee billing, accounts receivable, and collection operations.
- Monitor buyer equity payments, down payments, and amortisation schedules.
- Establish effective collection strategies and improve collection efficiency.
- Monitor project cash flow, funding requirements, and working capital.
- Work closely with accounting and finance teams to ensure accurate financial reporting.
- Maintain financial discipline and profitability across business operations.
Project Development and Construction Management
- Oversee project implementation from pre-development through construction and unit turnover.
- Monitor construction progress, project budgets, timelines, and quality standards.
- Ensure projects are delivered according to approved specifications and schedules.
- Coordinate with contractors, engineers, architects, consultants, and suppliers.
- Address construction delays, cost overruns, and operational bottlenecks.
- Ensure effective coordination among sales, construction, and project delivery teams.
Documentation, Compliance, and Regulatory Affairs
- Oversee project documentation and regulatory compliance.
- Ensure proper preparation and processing of permits, licences, land titles, contracts, and other project-related documents.
- Ensure buyer documentation is complete and compliant with Pag-IBIG and bank financing requirements.
- Coordinate with relevant government agencies and regulatory bodies.
- Establish systems to minimise documentation delays, compliance issues, and financing rejections.
Customer Service and Post-Sales Operations
- Oversee buyer documentation and post-sales activities.
- Ensure proper management of contracts to sell, payment schedules, and buyer accounts.
- Monitor buyer concerns, complaints, and service requests.
- Supervise unit inspections, punch lists, acceptance, and property turnover.
- Ensure timely resolution of warranty and construction-related concerns.
- Improve the overall customer experience throughout the purchasing and turnover process.
Human Resources and Organisational Leadership
- Lead, manage, and develop the company's approximately 40-person workforce.
- Establish performance targets, KPIs, and accountability systems.
- Recruit, develop, and retain key personnel.
- Ensure an effective organisational structure and clearly defined departmental responsibilities.
- Foster a results-oriented, collaborative, and performance-driven culture.
Key Requirements
Qualifications & Experience
- At least 10-15 years of progressive experience in Philippine real estate development, particularly in affordable, low-cost, economic, or socialised housing.
- Previous experience in a senior leadership or general management position, preferably with direct responsibility for managing an affordable housing development business.
- Extensive hands‑on experience in Pag-IBIG / HDMF housing loan processing and mortgage takeouts.
- Strong understanding of housing loan documentation, buyer qualification, loan restructuring, and financing requirements.
- Demonstrated experience overseeing multiple business functions, including sales and marketing, construction, project development, finance, collections, and post‑sales operations.
- Proven track record in business development, project sourcing, land acquisition, joint ventures, and securing new development opportunities.
Technical / Functional Expertise- Expertise in affordable housing development, residential subdivisions, and mid-market residential projects.
- Strong experience in business development, land acquisition, project sourcing, and strategic partnership development.
- Extensive knowledge of Pag-IBIG / HDMF financing, mortgage takeouts, buyer qualification processes, and housing loan documentation.
- Experience managing project feasibility studies, commercial evaluations, and profitability assessments.
- Strong financial management, business planning, budgeting, cash flow management, and commercial acumen.
- Experience overseeing construction management, project development, regulatory compliance, and project delivery.
- Knowledge of real estate sales, marketing, collections, post-sales operations, and customer service management.
- Familiarity with permits, land titles, licensing requirements, and stakeholder engagement with government agencies and financial institutions.
Soft Skills & Leadership Competencies- Excellent leadership, negotiation, strategic planning, and people management skills.
- Strong stakeholder management and relationship-building capabilities.
- Proven ability to independently manage business operations and drive organisational growth with minimal supervision.
- Strong decision-making and commercial judgement.
- Excellent communication, presentation, and influencing skills.
- Results-oriented mindset with a focus on growth, profitability, and operational excellence.
- Strong analytical and problem-solving capabilities.
- Ability to lead cross-functional teams and align diverse business functions towards common objectives.
- High level of accountability, professionalism, and business integrity.