General Manager - Advertising

CAT Media Group (Caerus Arion Trading); Philippines; On-site; PHP 2,200,000 - 3,000,000; Full time

Job summary

CAT Media Group, Makati City, is seeking a seasoned General Manager – Advertising to lead the company's advertising operations, client management, and growth initiatives. The role demands strategic vision, strong leadership, and the ability to oversee multiple accounts and campaigns with a focus on revenue generation.

The successful candidate will drive new business, nurture key client relationships, and coordinate with Sales, Creative, Marketing, Production, and Operations to deliver results

Qualifications

• Must have actual and relevant work experience in the advertising industry.
• Experience in an advertising agency, media company, digital advertising, or related advertising business.
• Must have managerial or leadership experience in advertising operations, account management, client servicing, sales, or business development.
• Strong client acquisition and business development background is highly preferred.
• Must be Manila-based or willing to work in Makati City.

Responsibilities

• Lead and oversee the overall advertising business and day-to-day operations.
• Manage and maintain strong relationships with existing clients and key accounts.
• Develop new clients, accounts, partnerships, and business opportunities.
• Oversee advertising campaigns and projects from planning through execution and completion.
• Lead client meetings, presentations, proposals, quotations, negotiations, and contract discussions.
• Coordinate with Sales, Creative, Marketing, Production, Operations, suppliers, and other teams.
• Ensure campaigns and projects meet client requirements, timelines, budgets, and quality standards.
• Handle major client concerns and ensure timely and professional resolution.
• Develop strategies for client acquisition, retention, account growth, and revenue generation.
• Monitor sales performance, project status, account performance, and profitability.
• Lead and guide the advertising team to achieve company and client objectives.
• Identify new advertising opportunities, partnerships, and potential markets.
• Prepare regular operational, sales, client, and business performance reports for Management.
• Travel for client meetings, presentations, projects, and other business requirements when needed.

Skills

Advertising leadership

Client management

Business development

Strategic planning

Sales

Team leadership

Negotiation

Communication

Job description

General Manager – Advertising

Company: CAT Media Group
Location: Makati City, Manila
Reports To: Management / Company President

IMPORTANT – PLEASE READ BEFORE APPLYING

1. This position is strictly for applicants with actual and relevant experience in the advertising industry.

2. Applicants without relevant advertising industry experience are encouraged not to apply. We want to ensure that the position matches your professional background and that both the applicant and the company can make the best use of their time during the recruitment process.
   

Job Summary

CAT Media Group is looking for an experienced, results-driven, and business-minded General Manager – Advertising to lead the company’s advertising operations, client management, business development, and overall growth.

The ideal candidate must have a strong background in the advertising industry, proven leadership experience, excellent client management skills, and the ability to oversee multiple accounts, campaigns, and projects.

Key Responsibilities

• Lead and oversee the overall advertising business and day-to-day operations.

• Manage and maintain strong relationships with existing clients and key accounts.

• Develop new clients, accounts, partnerships, and business opportunities.

• Oversee advertising campaigns and projects from planning through execution and completion.

• Lead client meetings, presentations, proposals, quotations, negotiations, and contract discussions.

• Coordinate with Sales, Creative, Marketing, Production, Operations, suppliers, and other teams.

• Ensure campaigns and projects meet client requirements, timelines, budgets, and quality standards.

• Handle major client concerns and ensure timely and professional resolution.

• Develop strategies for client acquisition, retention, account growth, and revenue generation.

• Monitor sales performance, project status, account performance, and profitability.

• Lead and guide the advertising team to achieve company and client objectives.

• Identify new advertising opportunities, partnerships, and potential markets.

• Prepare regular operational, sales, client, and business performance reports for Management.

• Travel for client meetings, presentations, projects, and other business requirements when needed.
  

Required Qualifications

• Must have actual and relevant work experience in the advertising industry.

• Applicants without advertising or closely related industry experience will not be considered.

• Experience in an advertising agency, media company, digital advertising, creative/marketing agency, or related advertising business is required.

• Must have managerial or leadership experience in advertising operations, account management, client servicing, sales, or business development.

• Proven experience handling advertising clients, campaigns, accounts, and projects.

• Strong client acquisition and business development background is highly preferred.

• Excellent communication, presentation, negotiation, and client relationship skills.

• Strong leadership, decision-making, and problem-solving abilities.

• Business-minded, results-driven, proactive, and capable of achieving revenue and growth targets.

• Must be able to manage multiple clients, campaigns, projects, and teams simultaneously.

• Must be willing to travel when required.

• Must be Manila-based or willing to work in Makati City.
  

Why Join Us?

This is an opportunity for an experienced advertising professional to take on a key leadership position, manage important client accounts and campaigns, develop new business opportunities, and work directly with Management in growing CAT Media Group’s advertising business.