The Localized Category Operations Specialist is responsible for managing and optimizing localized game categories within the Live Studio Games platform. The role focuses on category operations, game merchandising, scenario-based marketing, game ranking optimization, and tagging strategy to improve user engagement, game discovery, and overall platform performance.
Key Responsibilities
Category Operations
- Manage and optimize localized game categories based on player preferences and market trends.
- Develop category structures and content
- organization strategies.
- Continuously improve category performance and user experience.
- Plan and execute game packaging strategies for key game categories.
- Design localized themes and promotional showcases.
- Coordinate category presentation and content arrangement.
Game Ranking & Exposure Management
- Monitor game performance and optimize game ranking within categories.
- Configure game exposure and recommendation strategies.
- Identify high-potential games and maximize visibility opportunities.
- Establish and maintain game tags and category classifications.
- Optimize tagging strategies to improve searchability and discoverability.
- Ensure proper categorization and content organization.
- Design and execute localized thematic campaigns and game collections.
- Develop scenario-based marketing initiatives around player interests, holidays, and local events.
- Support category-focused promotional activities.
Data Analysis & Optimization
- Monitor category traffic, clicks, conversions, and engagement metrics.
- Analyze player behavior and category performance.
- Generate actionable insights and optimization recommendations.
Cross-Functional Collaboration
- Work closely with Product, CRM, Marketing, Design, and Operations teams.
- Support localized content initiatives and platform campaigns.
- Coordinate the launch of new categories and special projects.
Qualifications:
- Bachelor's Degree or above.
- 2+ years of experience in category operations, gaming operations, content operations, e-commerce merchandising, or related fields.
- Strong understanding of user behavior and online gaming products.
- Experience in Casino, Live Casino, Slots, or Gaming platforms is preferred.
- Strong analytical and problem-solving skills.
- Excellent communication and coordination abilities.
- Proficient in Excel and data analysis tools.