Foodservice Institutional Sales Representative

Dayton International Corporation; Pasig; On-site; PHP 300,000 - 540,000; Full time

Benefits offered by this job

Base salary

Sales commission

Travel allowance

Product training

Growth opportunities

Leadership access

Job summary

Dayton International Corporation in Pasig, Philippines is seeking a driven Foodservice & Institutional Sales Representative to develop and manage B2B sales for our Filipino and Asian food portfolio.

You will target restaurants, hotels, caterers, and institutions, handling prospecting, product presentations, pricing, quotations, and ongoing customer support while building long-term relationships with chefs, buyers, and distributors.

Qualifications

• Minimum two years of B2B sales experience in foodservice, distribution, hospitality, or institutional sales.
• Strong prospecting, presentation, negotiation, and relationship-management skills.
• Solid understanding of foodservice purchasing processes and customer requirements.
• Results-driven, targets-oriented, and able to manage multiple accounts and leads.
• Excellent written and verbal communication; proficient with MS Office and CRM systems.

Responsibilities

• Identify and pursue new sales opportunities within the foodservice and institutional markets.
• Develop accounts across restaurants, hotels, catering companies, commissaries, cafeterias, senior-care facilities, schools, hospitals, government facilities, and other commercial food operations.
• Conduct outbound prospecting through telephone calls, emails, referrals, networking, and in-person visits.
• Build and maintain a qualified sales pipeline and consistently follow up on leads.
• Schedule customer meetings, product presentations, tastings, and sampling activities.
• Develop strong, long-term relationships with chefs, purchasing managers, foodservice operators, distributors, and institutional buyers.
• Understand each customer's operations, menu requirements, product usage, purchasing volume, and service expectations.
• Recommend products and formats that meet the customer's operational and pricing requirements.
• Present the company's product portfolio, including product specifications, case formats, applications, pricing, and availability.
• Prepare quotations, sales proposals, product comparisons, and account-specific pricing recommendations.

Skills

B2B sales experience

Relationship management

Negotiation

Presentation skills

Communication skills

Travel readiness

Tools

CRM systems

Sales reporting tools

Microsoft Office

Job description

About the role

We are seeking a driven and relationship-focused Foodservice & Institutional Sales Representative to develop and manage business-to-business sales across the foodservice and institutional sectors. The successful candidate will be responsible for introducing our portfolio of Filipino and Asian food products to restaurants, hotels, caterers, commissaries, grocery foodservice departments, institutions, distributors, and other commercial food buyers. This role combines new-business development, account management, product presentations, pricing, and ongoing customer support.

Key responsibilities

• Identify and pursue new sales opportunities within the foodservice and institutional markets
• Develop accounts across restaurants, hotels, catering companies, commissaries, cafeterias, senior-care facilities, schools, hospitals, government facilities, and other commercial food operations
• Conduct outbound prospecting through telephone calls, emails, referrals, networking, and in-person visits
• Build and maintain a qualified sales pipeline and consistently follow up on leads
• Schedule customer meetings, product presentations, tastings, and sampling activities
• Develop strong, long-term relationships with chefs, purchasing managers, foodservice operators, distributors, and institutional buyers
• Understand each customer's operations, menu requirements, product usage, purchasing volume, and service expectations
• Recommend products and formats that meet the customer's operational and pricing requirements
• Present the company's product portfolio, including product specifications, case formats, applications, pricing, and availability
• Prepare quotations, sales proposals, product comparisons, and account-specific pricing recommendations

About you

• Two or more years of experience in B2B sales, preferably within foodservice, food distribution, hospitality, consumer packaged goods, or institutional sales
• Strong prospecting, presentation, negotiation, and relationship-management skills
• Good understanding of foodservice purchasing processes and commercial customer requirements
• Results-oriented and comfortable working toward sales targets
• Organized and able to manage multiple accounts, leads, quotations, and follow-up activities
• Strong written and verbal communication skills
• Proficiency with Microsoft Office, CRM systems, and sales-reporting tools
• Valid driver's licence and access to a reliable vehicle for customer visits
• Willingness to travel within the assigned sales territory

Benefits

• Competitive base salary
• Sales commission or performance-based incentives
• Transportation or mileage support, where applicable
• Product training and ongoing support
• Opportunities to develop a growing foodservice and institutional sales division
• Collaborative working environment with direct access to company leadership