Food Brand Manager: Growth, Launches & Insights

PRIME GLOBAL CORPORATION; Eastern Manila District; On-site; PHP 700,000 - 950,000; Full time

Job summary

Prime Global Corporation in Metro Manila is seeking an Associate Brand Manager (ABM) for the Food Category to drive brand equity and deliver annual business plans. The role covers planning, execution, and evaluation across markets and channels.

You will work with cross-functional teams to develop launches, pricing, and promotions, and to analyze consumer insights and performance metrics. The ideal candidate has a 4-year degree and at least 5 years of FMCG brand management experience, preferably

Qualifications

• Requires a 4-year degree in Marketing, Business Management, or Communication Arts.
• Minimum 5 years of brand management/marketing experience in FMCG.
• Experience in the food category is preferred.
• Strong communication, project management, and MS Office skills.

Responsibilities

• Lead brand management planning and execution to hit annual targets.
• Develop marketing plans and launch strategies for brands/categories.
• Coordinate with cross-functional teams and suppliers for campaigns.
• Prepare product briefs, pricing, and channel strategies.
• Monitor performance and adjust campaigns as needed.

Skills

Brand management

Marketing

Communication

Project management

Presentation

Market research

MS Office

Education

Bachelor's degree in Marketing/Business Management/Communication Arts

Job description

Prime Global Corporation in Metro Manila is seeking an Associate Brand Manager (ABM) for the Food Category to drive brand equity and deliver annual business plans. The role covers planning, execution, and evaluation across markets and channels.

You will work with cross-functional teams to develop launches, pricing, and promotions, and to analyze consumer insights and performance metrics. The ideal candidate has a 4-year degree and at least 5 years of FMCG brand management experience, preferably